Journal of Current Issues & Research in Advertising, Volume 45, Issue 3 (2024)

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Journal of Current Issues & Research in Advertising, Volume 45, Issue 3 (2024)

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Computational Advertising: Where Are We and Where Are We Going?

Editorial

Editorial
Computational Advertising: Where Are We and Where Are We Going? Note from Editors
Joanna Strycharz, Ewa Maslowska & Su Jung Kim
Pages: 277-281
Published online: 12 Aug 2024
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Research Articles

Article
Forecasting the Spread of Sustainability Movement: Computational Analysis on Social Media Messages Promoting Climate Actions
Sumin Shin, Ziyou Jiang, Rachel Esther Lim & Jewon Lyu
Pages: 282-300
Published online: 28 Jun 2024
AbstractforForecasting the Spread of Sustainability Movement: Computational Analysis on Social Media Messages Promoting Climate Actions | Full Text | References | PDF (1.8 MB) | EPUB
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Article
AI-Driven Contextual Advertising: Toward Relevant Messaging Without Personal Data
E. Häglund & J. Björklund
Pages: 301-319
Published online: 29 Apr 2024
AbstractforAI-Driven Contextual Advertising: Toward Relevant Messaging Without Personal Data | Full Text | References | PDF (1.5 MB) | EPUB
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Open Access
Article
Understanding the Role of Follower Size in Influencer Marketing: Examining the Perspective of Source Credibility and Attribution Theory
Hyuksoo Kim, Gahyeon Jeon & Jee Young Chung
Pages: 320-338
Published online: 24 Jul 2024
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Article
Examining Implications of Search Query Construction on Sentiment Analysis: The Case of Brandwatch
Kristen L. Sussman, Jiemin Looi & Haseon Park
Pages: 339-356
Published online: 12 Aug 2024
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Article
Computational Advertising for Meaningful Brands, the Public Purpose, and a Sustainable Ecology: A Call for Research into a Systems Approach and Modeling Applications of LLMs in Marketing and Advertising
Stewart Pearson
Pages: 357-367
Published online: 19 Aug 2024
AbstractforComputational Advertising for Meaningful Brands, the Public Purpose, and a Sustainable Ecology: A Call for Research into a Systems Approach and Modeling Applications of LLMs in Marketing and Advertising | Full Text | References | PDF (666.3 KB) | EPUB
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