Journal of Health Communication, Volume 30, Issue sup1 (2025)

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Journal of Health Communication, Volume 30, Issue sup1 (2025)

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Successes and Failures: Everything We Learned from Health Communication Campaigns and Programs

Foreword

Introduction
Foreword
Scott C. Ratzan
Page: 1
Published online: 31 Mar 2025
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Editorial

Editorial
The Importance of Assessing Failure, Unexpected Results, and Lessons Learned for Advancing Health Communication Science
Brian G. Southwell, Sung-Yeon Park, Ashani Johnson-Turbes, Jennifer A. Bishop, Dana J. Chomenko & Michael Grela
Pages: 2-4
Published online: 31 Mar 2025
First Page PreviewforThe Importance of Assessing Failure, Unexpected Results, and Lessons Learned for Advancing Health Communication Science | Full Text | References | PDF (143.1 KB) | EPUB
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Research Article

Article
How Message-Evoked Emotions Undermine Persuasion: The Mediating Role of Fear and Anger in Health Message Effects Among Older Adults
Xiaodong Yang & Lai Wei
Pages: 5-13
Published online: 06 Dec 2024
AbstractforHow Message-Evoked Emotions Undermine Persuasion: The Mediating Role of Fear and Anger in Health Message Effects Among Older Adults | Full Text | References | PDF (535.5 KB) | EPUB
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Article
Sweet Lies! Lessons Learned from Hawai‘i’s Sweetened Fruit Drink Countermarketing Campaign
Meghan D. McGurk, Gail Ogawa, Katherine Inoue, Colin Wills, Lance K. Ching, Alena K. Shalaby, Naomee Kong, Heidi Hansen Smith, Jessica Lee, Lola Irvin & L. Brooke Keliikoa
Pages: 14-27
Published online: 31 Mar 2025
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Article
Examining Reactance to Visual and Verbal Features of Mask Promotion PSAs
Chelsea L. Ratcliff, Andy J. King, Rebekah Wicke, Manusheela Pokharel, Dallin R. Adams & Jakob D. Jensen
Pages: 28-38
Published online: 31 Mar 2025
AbstractforExamining Reactance to Visual and Verbal Features of Mask Promotion PSAs | Full Text | References | PDF (5.4 MB) | EPUB | Supplemental
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Article
Tweeted, Trolled, Twisted: Battling for Narrative Control in E-Cigarette Use Prevention Campaigns (2014–2020)
Miao Feng, Chandler C. Carter, Simon Page, Sherry L. Emery, Hy Tran & Ganna Kostygina
Pages: 39-49
Published online: 06 Feb 2025
AbstractforTweeted, Trolled, Twisted: Battling for Narrative Control in E-Cigarette Use Prevention Campaigns (2014–2020) | Full Text | References | PDF (1.4 MB) | EPUB
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Article
Optimizing Public Health Crisis Communication: Insights from Technology-Mediated COVID-19 Messaging in Rural Ghana
Andrew A. Bayor, Fidelis A. Da-Uri, Alloysius T. Gumah & George N. Gyader
Pages: 50-58
Published online: 25 Nov 2024
AbstractforOptimizing Public Health Crisis Communication: Insights from Technology-Mediated COVID-19 Messaging in Rural Ghana | Full Text | References | PDF (1.8 MB) | EPUB
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Article
A Missing Mechanism of Effect: How People Who Habitually Replot Stories React Differently (Or Not so Differently) to Melanoma Narratives
Helen M. Lillie, Manusheela Pokharel & Jakob D. Jensen
Pages: 59-67
Published online: 16 Nov 2024
AbstractforA Missing Mechanism of Effect: How People Who Habitually Replot Stories React Differently (Or Not so Differently) to Melanoma Narratives | Full Text | References | PDF (251.8 KB) | EPUB | Supplemental
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Article Commentary

Article Commentary
Explanations for Failure to Detect Effects of a Prescription Medication Disposal Intervention for Rural Adults
Je’Kylynn S. Steen, Holli H. Seitz, Mary Nelson Robertson & David R. Buys
Pages: 68-69
Published online: 31 Mar 2025
AbstractforExplanations for Failure to Detect Effects of a Prescription Medication Disposal Intervention for Rural Adults | Full Text | References | PDF (124.6 KB) | EPUB
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Article Commentary
Revisiting the U.S. Department of Health and Human Services COVID-19 Public Education Media Campaign: Successes and New Lessons Learned
Mark A. Weber & Thomas E. Backer
Pages: 70-75
Published online: 09 Dec 2024
AbstractforRevisiting the U.S. Department of Health and Human Services COVID-19 Public Education Media Campaign: Successes and New Lessons Learned | Full Text | References | PDF (181.9 KB) | EPUB
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Research Article

Article
Public Health Communication and Trust: Opportunities for Understanding
Janel S. Schuh, Emma C. Prus, Cindy Abello, Katy Evans, Kathleen Walker, Mark Miller & Brian C. Castrucci
Pages: 76-89
Published online: 31 Mar 2025
AbstractforPublic Health Communication and Trust: Opportunities for Understanding | Full Text | References | PDF (266 KB) | EPUB | Supplemental
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