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Journal of Strategic Marketing, Volume 29, Issue 2 (2021)

Original Articles

Article
Developing a high-performance clustering framework for global market segmentation and strategic profiling
Salman Kimiagari, Samira Keivanpour & Matti Haverila
Pages: 93-116
Published online: 13 Aug 2019
Abstract | Full Text | References | PDF (3130 KB) | Permissions 
  • 178Views
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Article
An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context
Hafizul Islam, Charles Jebarajakirthy & Amit Shankar
Pages: 117-140
Published online: 15 Jul 2019
Abstract | Full Text | References | PDF (1767 KB) | Permissions 
  • 404Views
  • 7CrossRef citations
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Article
Ecolabels information and consumer self-confidence in decision making: a strategic imperative
Clare D’Souza, Mehdi Taghian & Anne Renée Brouwer
Pages: 141-157
Published online: 04 Jul 2019
Abstract | Full Text | References | PDF (1223 KB) | Permissions 
  • 405Views
  • 6CrossRef citations
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Article
Measuring ambush-marketing and sponsorship effects: a football consumer response approach
Nicolas Chanavat & Guillaume Martinent
Pages: 158-180
Published online: 31 Oct 2019
Abstract | Full Text | References | PDF (1636 KB) | Permissions 
  • 280Views
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