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Volume 33, Issue 15-16

Journal of Marketing Management

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Journal of Marketing Management, Volume 33, Issue 15-16 (2017)

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Journal of Marketing Management, Volume 33, Issue 15-16 (2017)

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Vol 39, 2023 Vol 38, 2022 Vol 37, 2021 Vol 36, 2020 Vol 35, 2019 Vol 34, 2018 Volume 33, 2017 Vol 32, 2016 Vol 31, 2015 Vol 30, 2014 Vol 29, 2013 Vol 28, 2012 Vol 27, 2010-2011 Vol 26, 2010 Vol 25, 2009 Vol 24, 2008 Vol 23, 2007 Vol 22, 2006 Vol 21, 2005 Vol 20, 2004 Vol 19, 2003 Vol 18, 2002 Vol 17, 2001 Vol 16, 2000 Vol 15, 1999 Vol 14, 1998 Vol 13, 1997 Vol 12, 1996 Vol 11, 1995 Vol 10, 1994 Vol 9, 1993 Vol 8, 1992 Vol 7, 1991 Vol 6, 1990 Vol 5, 1989-1990 Vol 4, 1988-1989 Vol 3, 1987-1988 Vol 2, 1986-1987 Vol 1, 1985-1986

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The Dark Side of Marketing

Editorial

The dark side of marketing: introduction to the special issue

Kate L. Daunt & Dominique A. Greer

Pages: 1231-1235

Published online: 13 Nov 2017

First Page PreviewforThe dark side of marketing: introduction to the special issue | Full Text | References | PDF (379.2 KB)

6684 Views
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Articles

Article

Schadenfreude and product failures: the role of product deservingness and product status

Ethan Pancer, Lindsay McShane & Maxwell Poole

Pages: 1236-1255

Published online: 26 Sep 2017

AbstractforSchadenfreude and product failures: the role of product deservingness and product status | Full Text | References | PDF (1.4 MB)

524 Views
6 CrossRef citations
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Article

When ambush marketing is beneficial to sponsorship awareness: creating sponsor distinctiveness using exclusivity and brand juxtaposition

Clinton S. Weeks, Peter J. O’Connor & Brett A. S. Martin

Pages: 1256-1280

Published online: 18 Sep 2017

AbstractforWhen ambush marketing is beneficial to sponsorship awareness: creating sponsor distinctiveness using exclusivity and brand juxtaposition | Full Text | References | PDF (2 MB)

1531 Views
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Article

Beating, ditching and hiding: consumers’ everyday resistance to marketing

Teresa Heath, Robert Cluley & Lisa O’Malley

Pages: 1281-1303

Published online: 13 Oct 2017

AbstractforBeating, ditching and hiding: consumers’ everyday resistance to marketing | Full Text | References | PDF (1.5 MB)

1588 Views
18 CrossRef citations
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Article

The dark side of consumer life in the age of virtual and mobile technology

Mohammadali Zolfagharian & Atefeh Yazdanparast

Pages: 1304-1335

Published online: 12 Sep 2017

AbstractforThe dark side of consumer life in the age of virtual and mobile technology | Full Text | References | PDF (2 MB)

2488 Views
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Article

Don’t feed the trolling: rethinking how online trolling is being defined and combated

Maja Golf-Papez & Ekant Veer

Pages: 1336-1354

Published online: 05 Oct 2017

AbstractforDon’t feed the trolling: rethinking how online trolling is being defined and combated | Full Text | References | PDF (1.3 MB)

7645 Views
60 CrossRef citations
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Article

Deterring deviant consumer behaviour: when ‘it’s wrong, don’t do it’ doesn’t work

Paula Dootson, Ian Lings, Amanda Beatson & Kim A. Johnston

Pages: 1355-1383

Published online: 18 Aug 2017

AbstractforDeterring deviant consumer behaviour: when ‘it’s wrong, don’t do it’ doesn’t work | Full Text | References | PDF (2.3 MB)

1386 Views
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Commentaries

Article Commentary

Research frontiers on the dark side of consumer behaviour: The case of materialism and compulsive buying

George P. Moschis

Pages: 1384-1401

Published online: 03 Jul 2017

AbstractforResearch frontiers on the dark side of consumer behaviour: The case of materialism and compulsive buying | Full Text | References | PDF (1.2 MB)

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Article Commentary

Consumer intentions to falsify personal information online: unethical or justifiable?

Girish Punj

Pages: 1402-1412

Published online: 05 Jul 2017

AbstractforConsumer intentions to falsify personal information online: unethical or justifiable? | Full Text | References | PDF (804.3 KB)

808 Views
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Article Commentary

There is no dark side of customer aggression − It’s all dark

Dana Yagil

Pages: 1413-1420

Published online: 25 Jul 2017

AbstractforThere is no dark side of customer aggression − It’s all dark | Full Text | References | PDF (628.5 KB)

1340 Views
25 CrossRef citations
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Journal of Marketing Management (Vol.33, Iss.15-16, 2017)

The Dark Side of Marketing

The Dark Side of Marketing

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