Transformative Consumer Research Conference 2023
In this collection, you will find 11 impactful articles from Consumption Markets and Culture in line with the 2023 Transformative Consumer Research Conference. These papers span a range of topics such as, retail, consumer behaviour, social discourse, green consumption, the impact of COVID-19 and much more.
Professor Alan Bradshaw(Department of Marketing, University of London, UK)
Associate Professor Joel Hietanen(Centre for Consumer Society Research, University of Helsinki, Finland)