tandf: Journal of Advertising: Table of ContentsTable of Contents for Journal of Advertising. List of articles from both the latest and ahead of print issues.
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tandf: Journal of Advertising: Table of Contentstandfen-USJournal of AdvertisingJournal of Advertisinghttps://www.tandfonline.com/cms/asset/84bfbe68-c0ef-46de-86df-6798d6be4adb/default_cover.jpg
https://www.tandfonline.com/loi/ujoa20?af=R
Are Concave Ads More Persuasive? The Role of Immersion
https://www.tandfonline.com/doi/full/10.1080/00913367.2023.2216262?af=R
<a href="/toc/ujoa20/53/2">Volume 53, Issue 2</a>, April-May 2024, Page 230-241<br/>. <br/>Volume 53, Issue 2, April-May 2024, Page 230-241<br/>. <br/>Are Concave Ads More Persuasive? The Role of Immersiondoi:10.1080/00913367.2023.2216262Journal of Advertising2023-05-31T02:51:36ZLiangyan WangAli GoharyEugene Y. Chana Shanghai Jiao Tong University, Shanghai, Chinab Monash University–Caulfield Campus, Caulfield East, Victoria, Australiac Toronto Metropolitan University, Toronto, Ontario, CanadaLiangyan Wang (PhD, University of California-Irvine) is a professor, Shanghai Jiao Tong University.Ali Gohary (PhD, Monash University) is a lecturer, La Trobe University, Melbourne, Australia.Eugene Y. Chan (PhD, University of Toronto) is an associate professor, Ted Rogers School of Management, Toronto Metropolitan University (formerly Ryerson University).Journal of Advertising5322302412024-03-14T07:00:00Z2024-03-14T07:00:00Z10.1080/00913367.2023.2216262https://www.tandfonline.com/doi/full/10.1080/00913367.2023.2216262?af=RIntegrating Network Clustering Analysis and Computational Methods to Understand Communication With and About Brands: Opportunities and Challenges
https://www.tandfonline.com/doi/full/10.1080/00913367.2023.2166629?af=R
<a href="/toc/ujoa20/53/2">Volume 53, Issue 2</a>, April-May 2024, Page 296-306<br/>. <br/>Volume 53, Issue 2, April-May 2024, Page 296-306<br/>. <br/>Integrating Network Clustering Analysis and Computational Methods to Understand Communication With and About Brands: Opportunities and Challengesdoi:10.1080/00913367.2023.2166629Journal of Advertising2023-02-06T05:22:50ZItai HimelboimEwa MaslowskaTheo Araujoa University of Georgia, Athens, Georgia, USAb University of Illinois at Urbana–Champaign, Urbana, Illinois, USAc University of Amsterdam, Amsterdam, the NetherlandsItai Himelboim (PhD, University of Minnesota) is an associate professor of advertising and Thomas C. Dowden professor of media analytics, Grady College of Journalism and Mass Communication, University of Georgia.Ewa Maslowska (PhD, University of Amsterdam) is an assistant professor, Charles H. Sandage Department of Advertising, University of Illinois at Urbana–Champaign.Theo Araujo (PhD, University of Amsterdam) is an associate professor, Communication in the Digital Society, Amsterdam School of Communication Research, University of Amsterdam.Journal of Advertising5322963062024-03-14T07:00:00Z2024-03-14T07:00:00Z10.1080/00913367.2023.2166629https://www.tandfonline.com/doi/full/10.1080/00913367.2023.2166629?af=RHow to Allocate White Space in Ad Design? The Impact of Product Layouts on Perceived Entitativity and Advertising Performance
https://www.tandfonline.com/doi/full/10.1080/00913367.2023.2175280?af=R
<a href="/toc/ujoa20/53/2">Volume 53, Issue 2</a>, April-May 2024, Page 215-229<br/>. <br/>Volume 53, Issue 2, April-May 2024, Page 215-229<br/>. <br/>How to Allocate White Space in Ad Design? The Impact of Product Layouts on Perceived Entitativity and Advertising Performancedoi:10.1080/00913367.2023.2175280Journal of Advertising2023-02-16T09:29:47ZZhihao YuVeronika PonomarenkoLuke Ingalls Liskaa University of Nebraska at Omaha, Omaha, Nebraska, USAb University of South Florida, Tampa, Florida, USAc Radford University, Radford, Virginia, USAZhihao Yu (PhD, University of South Florida) is an assistant professor, Department of Marketing & Entrepreneurship, College of Business Administration, University of Nebraska at Omaha.Veronika Ponomarenko is a doctoral candidate, School of Marketing and Innovation, Muma College of Business, University of South Florida.Luke Ingalls Liska (PhD, University of South Florida) is an assistant professor, Department of Marketing, Davis College of Business and Economics, Radford University.Journal of Advertising5322152292024-03-14T07:00:00Z2024-03-14T07:00:00Z10.1080/00913367.2023.2175280https://www.tandfonline.com/doi/full/10.1080/00913367.2023.2175280?af=RWhen the Medium Is the Message: A Meta-Analysis of Creative Media Advertising Effects
https://www.tandfonline.com/doi/full/10.1080/00913367.2023.2186986?af=R
<a href="/toc/ujoa20/53/2">Volume 53, Issue 2</a>, April-May 2024, Page 278-295<br/>. <br/>Volume 53, Issue 2, April-May 2024, Page 278-295<br/>. <br/>When the Medium Is the Message: A Meta-Analysis of Creative Media Advertising Effectsdoi:10.1080/00913367.2023.2186986Journal of Advertising2023-04-04T05:47:28ZZeph M. C. van BerloMarijn H. C. MeijersJiska EelenHilde A. M Voorveld Martin Eisenda University of Amsterdam, Amsterdam, the Netherlandsb Vrije Universiteit Amsterdam, Amsterdam, the Netherlandsc European University Viadrina, Frankfurt, Germanyd Copenhagen Business School, Copenhagen, DenmarkZeph M. C. van Berlo (PhD, University of Amsterdam) is an assistant professor of persuasive communication, Amsterdam School of Communication Research, University of Amsterdam.Marijn H. C. Meijers (PhD, University of Amsterdam) is an assistant professor of persuasive communication, Amsterdam School of Communication Research, University of Amsterdam.Jiska Eelen (PhD, University of Leuven) is an associate professor of marketing, School of Business and Economics, Vrije Universiteit Amsterdam.Hilde A. M. Voorveld (PhD, University of Amsterdam) is an associate professor of marketing communication, Amsterdam School of Communication Research, University of Amsterdam.Martin Eisend (PhD, Free University Berlin) is a professor of marketing, European University Viadrina, and an adjunct professor of marketing, Copenhagen Business School.Journal of Advertising5322782952024-03-14T07:00:00Z2024-03-14T07:00:00Z10.1080/00913367.2023.2186986https://www.tandfonline.com/doi/full/10.1080/00913367.2023.2186986?af=RRethinking Harlow Gale: The Psychical Influences on His Contributions to Advertising and Their Enduring Reverberations
https://www.tandfonline.com/doi/full/10.1080/00913367.2023.2249055?af=R
<a href="/toc/ujoa20/53/2">Volume 53, Issue 2</a>, April-May 2024, Page 161-182<br/>. <br/>Volume 53, Issue 2, April-May 2024, Page 161-182<br/>. <br/>Rethinking Harlow Gale: The Psychical Influences on His Contributions to Advertising and Their Enduring Reverberationsdoi:10.1080/00913367.2023.2249055Journal of Advertising2023-09-12T12:29:33ZMark Tadajewskia University of York, York, United Kingdomb Royal Holloway, University of London, London, United KingdomMark Tadajewski (PhD, University of Leicester) is an honorary visiting professor, University of York, and a visiting professor, Royal Holloway, University of London.Journal of Advertising5321611822024-03-14T07:00:00Z2024-03-14T07:00:00Z10.1080/00913367.2023.2249055https://www.tandfonline.com/doi/full/10.1080/00913367.2023.2249055?af=RDo Consumers Understand What Different Green Claims Actually Mean? An Experimental Approach in Italy
https://www.tandfonline.com/doi/full/10.1080/00913367.2023.2175279?af=R
<a href="/toc/ujoa20/53/2">Volume 53, Issue 2</a>, April-May 2024, Page 200-214<br/>. <br/>Volume 53, Issue 2, April-May 2024, Page 200-214<br/>. <br/>Do Consumers Understand What Different Green Claims Actually Mean? An Experimental Approach in Italydoi:10.1080/00913367.2023.2175279Journal of Advertising2023-03-06T09:15:08ZRoberta IovinoFrancesco TestaFabio IraldoInstitute of Management, Sant’Anna School of Advanced Studies, Pisa, ItalyRoberta Iovino (PhD, Sant’Anna School of Advanced Studies) is a postdoctoral research fellow, Institute of Management, Sant’Anna School of Advanced Studies.Francesco Testa (PhD, Sant’Anna School of Advanced Studies) is a full professor, Institute of Management, Sant’Anna School of Advanced Studies.Fabio Iraldo (PhD, University of Venice) is a full professor, Institute of Management, Sant’Anna School of Advanced Studies.Journal of Advertising5322002142024-03-14T07:00:00Z2024-03-14T07:00:00Z10.1080/00913367.2023.2175279https://www.tandfonline.com/doi/full/10.1080/00913367.2023.2175279?af=RCelebrity Endorser Scandals and Competitor Firm Value
https://www.tandfonline.com/doi/full/10.1080/00913367.2023.2204906?af=R
<a href="/toc/ujoa20/53/2">Volume 53, Issue 2</a>, April-May 2024, Page 262-277<br/>. <br/>Volume 53, Issue 2, April-May 2024, Page 262-277<br/>. <br/>Celebrity Endorser Scandals and Competitor Firm Valuedoi:10.1080/00913367.2023.2204906Journal of Advertising2023-05-09T07:00:40ZJanina KleineNico FriederichMichael PaulUniversity of Augsburg, Augsburg, GermanyJanina Kleine (MSc, University of Passau) is a doctoral student at the Chair for Value Based Marketing, University of Augsburg.Nico Friederich (PhD, University of Augsburg) is a research fellow at the Chair for Value Based Marketing, University of Augsburg.Michael Paul (PhD, Bauhaus–University of Weimar) is a full professor at the Chair for Value Based Marketing, University of Augsburg.Journal of Advertising5322622772024-03-14T07:00:00Z2024-03-14T07:00:00Z10.1080/00913367.2023.2204906https://www.tandfonline.com/doi/full/10.1080/00913367.2023.2204906?af=RIt’s All about Timing: Captive Targeting through Mobile Ads
https://www.tandfonline.com/doi/full/10.1080/00913367.2023.2212010?af=R
<a href="/toc/ujoa20/53/2">Volume 53, Issue 2</a>, April-May 2024, Page 242-261<br/>. <br/>Volume 53, Issue 2, April-May 2024, Page 242-261<br/>. <br/>It’s All about Timing: Captive Targeting through Mobile Adsdoi:10.1080/00913367.2023.2212010Journal of Advertising2023-06-08T08:34:14ZJinpyo HongIl ImSungjun (Steven) Parka Korea Advanced Institute of Science and Technology (KAIST), Seoul, Republic of Koreab Yonsei University, Seoul, Republic of Koreac National Chengchi University, Taipei, TaiwanJinpyo Hong (PhD, Korea Advanced Institute of Science and Technology [KAIST]) is currently an AI business strategy lead, Techlabs Co., Ltd., Seoul, Republic of Korea. At the time of this research the author was affiliated with Korea Advanced Institute of Science and Technology.Il Im (PhD, University of Southern California) is a professor, School of Business, Yonsei University.Sungjun (Steven) Park (PhD, Korea Advanced Institute of Science and Technology) is full-time faculty, Department of Business Administration, National Chengchi University.Journal of Advertising5322422612024-03-14T07:00:00Z2024-03-14T07:00:00Z10.1080/00913367.2023.2212010https://www.tandfonline.com/doi/full/10.1080/00913367.2023.2212010?af=RTranscendent Brand Activism Advertising: Explicating the Roles of Color and Message Framing in Advertising Effectiveness
https://www.tandfonline.com/doi/full/10.1080/00913367.2023.2217866?af=R
<a href="/toc/ujoa20/53/2">Volume 53, Issue 2</a>, April-May 2024, Page 183-199<br/>. <br/>Volume 53, Issue 2, April-May 2024, Page 183-199<br/>. <br/>Transcendent Brand Activism Advertising: Explicating the Roles of Color and Message Framing in Advertising Effectivenessdoi:10.1080/00913367.2023.2217866Journal of Advertising2023-06-08T08:52:14ZXuan ZhouChen LouXun (Irene) HuangNanyang Technological University, Singapore, SingaporeXuan Zhou (MS, University of Edinburgh) is a doctoral candidate, Wee Kim Wee School of Communication and Information, Nanyang Technological University.Chen Lou (PhD, Michigan State University) is an associate professor, Wee Kim Wee School of Communication and Information, Nanyang Technological University.Xun (Irene) Huang (PhD, The Chinese University of Hong Kong) is an assistant professor of marketing at Nanyang Business School, Nanyang Technological University.Journal of Advertising5321831992024-03-14T07:00:00Z2024-03-14T07:00:00Z10.1080/00913367.2023.2217866https://www.tandfonline.com/doi/full/10.1080/00913367.2023.2217866?af=RThe Effects of In-Stream Video Advertising on Ad Information Encoding: A Neurophysiological Study
https://www.tandfonline.com/doi/full/10.1080/00913367.2023.2222782?af=R
. <br/>. <br/>The Effects of In-Stream Video Advertising on Ad Information Encoding: A Neurophysiological Studydoi:10.1080/00913367.2023.2222782Journal of Advertising2023-07-20T05:50:43ZSeungji LeeJooyoung KimGlenna L. ReadSung-Phil Kima Ulsan National Institute of Science and Technology, Ulsan, Republic of Koreab University of Georgia, Athens, Georgia, USASeungji Lee (Ph.D., Ulsan National Institute of Science and Technology) is Research Scientist, Brain-Computer Interface Laboratory, Ulsan National Institute of Science and Technology.Jooyoung Kim (Ph.D., University of Florida) is Professor of Advertising, Dan Magill Georgia Athletic Association Professor in Sports Communications, Department of Advertising and Public Relations, and Director of Cox International Center, Grady College of Journalism & Mass Communication, University of Georgia.Glenna L. Read (Ph.D., Indiana University) is Assistant Professor of Advertising, Department of Advertising and Public Relations, Grady College of Journalism & Mass Communication, University of Georgia.Sung-Phil Kim (Ph.D., University of Florida) is a Professor, Department of Biomedical Engineering, Ulsan National Institute of Science and Technology.Journal of Advertising11510.1080/00913367.2023.2222782https://www.tandfonline.com/doi/full/10.1080/00913367.2023.2222782?af=RToward a Common Customer Identity Framework for Managing Participatory Marketing Communication Campaigns
https://www.tandfonline.com/doi/full/10.1080/00913367.2023.2237089?af=R
. <br/>. <br/>Toward a Common Customer Identity Framework for Managing Participatory Marketing Communication Campaignsdoi:10.1080/00913367.2023.2237089Journal of Advertising2023-08-10T04:36:42ZAngeline NariswariQimei ChenDana L. Aldena California State University, Monterey Bay, Seaside, California, USAb University of Hawai‘i at Mānoa, Honolulu, Hawai‘i, USAAngeline Nariswari (PhD, University of Hawai‘i at Mānoa) is an associate professor of marketing and social entrepreneurship, College of Business, California State University, Monterey Bay.Qimei Chen (PhD, University of Minnesota at Twin Cities) is a professor of marketing and Harold and Sandy Noborikawa chair of entrepreneurship, marketing, and information technology, Shidler College of Business, University of Hawai‘i at Mānoa.Dana L. Alden (PhD, University of Texas, Austin) is a professor of marketing and William R. Johnson Jr. distinguished professor, Shidler College of Business, University of Hawai‘i at Mānoa.Journal of Advertising12010.1080/00913367.2023.2237089https://www.tandfonline.com/doi/full/10.1080/00913367.2023.2237089?af=RUnderstanding Consumers’ Visual Attention in Mobile Advertisements: An Ambulatory Eye-Tracking Study with Machine Learning Techniques
https://www.tandfonline.com/doi/full/10.1080/00913367.2023.2258388?af=R
. <br/>. <br/>Understanding Consumers’ Visual Attention in Mobile Advertisements: An Ambulatory Eye-Tracking Study with Machine Learning Techniquesdoi:10.1080/00913367.2023.2258388Journal of Advertising2023-11-03T06:46:49ZWen XieMi Hyun LeeMing ChenZhu Hana University of Houston, Houston, Texas, USAb Northwestern University, Evanston, Illinois, USAc University of North Carolina, Charlotte, Charlotte, North Carolina, USAWen Xie (BEng and BEcon, University of Electronic Science and Technology of China) is a doctoral candidate, Department of Electrical and Computer Engineering, Cullen College of Engineering, University of Houston.Mi Hyun Lee (PhD, Arizona State University; PhD, Virginia Tech) is an assistant professor, Integrated Marketing Communications, Medill School of Journalism, Media, Integrated Marketing Communications, Northwestern University.Ming Chen (PhD, University of Houston) is an assistant professor, Department of Marketing, Belk College of Business, University of North Carolina, Charlotte.Zhu Han (PhD, University of Maryland) is the John and Rebecca Moores Professor, Department of Electrical and Computer Engineering, Cullen College of Engineering, University of Houston.Journal of Advertising11910.1080/00913367.2023.2258388https://www.tandfonline.com/doi/full/10.1080/00913367.2023.2258388?af=RYes, I Will Say Something: How Humor Influences Intention to Intervene and How Social Marketing Can Help!
https://www.tandfonline.com/doi/full/10.1080/00913367.2023.2268682?af=R
. <br/>. <br/>Yes, I Will Say Something: How Humor Influences Intention to Intervene and How Social Marketing Can Help!doi:10.1080/00913367.2023.2268682Journal of Advertising2023-11-20T05:24:40ZJanine L. WilliamsAnn-Marie KennedyNicholas Ashilla Te Herenga Waka—Victoria University of Wellington, Wellington, New Zealandb University of Canterbury, Christchurch, New ZealandJanine L. Williams (PhD, Victoria University of Wellington) is a senior lecturer in marketing, Wellington School of Business and Government, Te Herenga Waka—Victoria University of Wellington.Ann-Marie Kennedy (PhD, AUT) is an associate professor in marketing, Business School, University of Canterbury.Nicholas Ashill (PhD, University of Bradford) is a professor in marketing, Wellington School of Business and Government, Te Herenga Waka—Victoria University of Wellington.Journal of Advertising11910.1080/00913367.2023.2268682https://www.tandfonline.com/doi/full/10.1080/00913367.2023.2268682?af=RWho Is Targeting Me? Privacy Perceptions of and Responses to Commercial and Political Targeted Advertising on Social Media
https://www.tandfonline.com/doi/full/10.1080/00913367.2023.2275776?af=R
. <br/>. <br/>Who Is Targeting Me? Privacy Perceptions of and Responses to Commercial and Political Targeted Advertising on Social Mediadoi:10.1080/00913367.2023.2275776Journal of Advertising2023-12-12T08:09:54ZYannic MeierAnne Oeldorf-HirschNicole C. Krämera University of Duisburg-Essen, Duisburg, Germanyb University of Connecticut, Storrs, Connecticut, USAYannic Meier (Ph.D., University of Duisburg–Essen) is a postdoctoral researcher at the chair Social Psychology: Media and Communication, University of Duisburg–Essen.Anne Oeldorf-Hirsch (Ph.D., Pennsylvania State University) is an associate professor in the Department of Communication, University of Connecticut.Nicole C. Krämer (Ph.D, University of Cologne) is a full professor of Social Psychology: Media and Communication, University of Duisburg–Essen.Journal of Advertising11810.1080/00913367.2023.2275776https://www.tandfonline.com/doi/full/10.1080/00913367.2023.2275776?af=RThe Role of Consumer Speech Acts in Brand Activism: A Transformative Advertising Perspective
https://www.tandfonline.com/doi/full/10.1080/00913367.2023.2288828?af=R
. <br/>. <br/>The Role of Consumer Speech Acts in Brand Activism: A Transformative Advertising Perspectivedoi:10.1080/00913367.2023.2288828Journal of Advertising2024-01-02T01:55:05ZJudith Fletcher-BrownKaren MiddletonHelen Thompson-WhitesideSarah TurnbullAnnamaria TuanLinda D. Hollebeeka University of Portsmouth, Portsmouth, United Kingdomb University of Bologna, Bologna, Italyc Sunway Business School, Sunway University, Kuala Lumpur, Malaysiad Vilnius University, Vilnius, Lithuaniae Tallinn University of Technology, Tallinn, Estoniaf Umea University, Umea, Swedeng Lund University, Lund, Swedenh University of Johannesburg, Johannesburg, South AfricaJudith Fletcher-Brown (Ph.D., University of Portsmouth) is an Associate Professor in Social Marketing, Faculty of Business and Law, School of Strategy, Marketing, and Innovation, University of Portsmouth.Karen Middleton (Ph.D., University of Portsmouth) is a Senior Lecturer, Faculty of Business and Law, School of Strategy, Marketing, and Innovation, University of Portsmouth.Helen Thompson-Whiteside (Ph.D., University of Portsmouth) is an Associate Professor in Marketing and Society, Marketing, and Innovation, Marketing Subject Group, University of Portsmouth.Sarah Turnbull (Ph.D., University of Portsmouth) is a Professor of Marketing, Faculty of Business and Law, School of Strategy, Marketing, and Innovation, University of Portsmouth.Annamaria Tuan (P.D., University of Udine) is a Senior Assistant Professor, Department of Management, University of Bologna.Linda D. Hollebeek (Ph.D., University of Auckland) is the Teng Yew Huat Endowed Chair of Marketing, Department of Marketing Strategy and Innovation, Sunway University; Professor of Marketing, Department of Marketing, Vilnius University; Professor of Marketing, Department of Business Administration, Tallinn University of Technology; Guest Professor of Marketing, Department of Business Administration, Umea University; Guest Professor of Marketing, Department of Business Administration, Lund University; and Distinguished Visiting Professor, Department of Marketing Management, University of Johannesburg.Journal of Advertising12010.1080/00913367.2023.2288828https://www.tandfonline.com/doi/full/10.1080/00913367.2023.2288828?af=RAgent of Your Own Destiny: How Neoliberal Discourses Permeate Award-Winning Public Service Announcements
https://www.tandfonline.com/doi/full/10.1080/00913367.2023.2291474?af=R
. <br/>. <br/>Agent of Your Own Destiny: How Neoliberal Discourses Permeate Award-Winning Public Service Announcementsdoi:10.1080/00913367.2023.2291474Journal of Advertising2024-01-08T11:04:08ZKasey WindelsSophia MuellerXiaofan WeiHuan Chena University of Florida, Gainesville, Florida, USAb University of Miami, Coral Gables, Florida, USAKasey Windels (PhD, University of Texas at Austin) is an associate professor, Department of Advertising, College of Journalism and Communications, University of Florida.Sophia Mueller (PhD, University of Florida) is an assistant professor, Department of Strategic Communication, School of Communication, University of Miami.Xiaofan Wei (MA, University of South Florida) is a doctoral student, Department of Advertising, College of Journalism and Communications, University of Florida.Huan Chen (PhD, University of Tennessee at Knoxville) is an associate professor, Department of Advertising, College of Journalism and Communications, University of Florida.Journal of Advertising11810.1080/00913367.2023.2291474https://www.tandfonline.com/doi/full/10.1080/00913367.2023.2291474?af=RCustomer Inferences about Racial Composition in Ads: A Comparison of Monoracial and Interracial Models
https://www.tandfonline.com/doi/full/10.1080/00913367.2023.2291475?af=R
. <br/>. <br/>Customer Inferences about Racial Composition in Ads: A Comparison of Monoracial and Interracial Modelsdoi:10.1080/00913367.2023.2291475Journal of Advertising2024-01-31T10:17:04ZKelly CowartZhihao YuAihui Dinga University of South Florida, Tampa, Florida, USAb University of Nebraska at Omaha, Omaha, Nebraska, USAKelly Cowart (Ph.D., Florida State University) is an associate professor, School of Marketing and Innovation, Muma College of Business, University of South Florida.Zhihao Yu (Ph.D., University of South Florida) is an assistant professor, Department of Marketing & Entrepreneurship, College of Business Administration, University of Nebraska at Omaha.Aihui Ding is a PhD candidate, School of Marketing and Innovation, Muma College of Business, University of South Florida.Journal of Advertising12210.1080/00913367.2023.2291475https://www.tandfonline.com/doi/full/10.1080/00913367.2023.2291475?af=RBoredom in the Creative Studio
https://www.tandfonline.com/doi/full/10.1080/00913367.2023.2173683?af=R
. <br/>. <br/>Boredom in the Creative Studiodoi:10.1080/00913367.2023.2173683Journal of Advertising2023-02-16T08:49:34ZMario VafeasUniversity of the West of England, Bristol, UKMario Vafeas (PhD, University of the West of England) is a professor of marketing, Bristol Business School, University of the West of England.Journal of Advertising1910.1080/00913367.2023.2173683https://www.tandfonline.com/doi/full/10.1080/00913367.2023.2173683?af=RIt’s Written on Your Face: How Emotional Variation in Super Bowl Advertisements Influences Ad Liking
https://www.tandfonline.com/doi/full/10.1080/00913367.2023.2218896?af=R
. <br/>. <br/>It’s Written on Your Face: How Emotional Variation in Super Bowl Advertisements Influences Ad Likingdoi:10.1080/00913367.2023.2218896Journal of Advertising2023-06-20T08:14:36ZNiusha JonesAnne HambyBoise State University, Boise, Idaho, USANiusha Jones (PhD, University of North Texas) is an Assistant Professor of Marketing, College of Business and Economics, Boise State University.Anne Hamby (PhD, Virginia Tech) is an Associate Professor of Marketing, College of Business and Economics, Boise State University.Journal of Advertising11010.1080/00913367.2023.2218896https://www.tandfonline.com/doi/full/10.1080/00913367.2023.2218896?af=RAccessibility and Age: Can Legibility Improve Opportunity to Process Advertising?
https://www.tandfonline.com/doi/full/10.1080/00913367.2023.2220380?af=R
. <br/>. <br/>Accessibility and Age: Can Legibility Improve Opportunity to Process Advertising?doi:10.1080/00913367.2023.2220380Journal of Advertising2023-06-20T08:19:42ZMichelle R. NelsonKirby CookUniversity of Illinois at Urbana-Champaign, Urbana, Illinois, USAMichelle R. Nelson (PhD, University of Illinois) is a professor, Charles H. Sandage Department of Advertising, University of Illinois at Urbana-Champaign.Kirby Cook is a PhD student at the Institute of Communications Research, University of Illinois at Urbana-Champaign.Journal of Advertising11910.1080/00913367.2023.2220380https://www.tandfonline.com/doi/full/10.1080/00913367.2023.2220380?af=RBuying a Chance at Love: The Influence of Attachment Anxiety on Consumer Preference for Romantic Advertising
https://www.tandfonline.com/doi/full/10.1080/00913367.2023.2220375?af=R
. <br/>. <br/>Buying a Chance at Love: The Influence of Attachment Anxiety on Consumer Preference for Romantic Advertisingdoi:10.1080/00913367.2023.2220375Journal of Advertising2023-06-22T05:13:29ZCassandra Denise DavisHyewook Genevieve JeongAimee Droleta Wayne State University, Detroit, Michigan, USAb Chungnam National University, Daejeon, Republic of Koreac University of California Los Angeles, Los Angeles, California, USACassandra Denise Davis (PhD, University of Arkansas) is an Assistant Professor of Marketing, Department of Marketing, Mike Ilitch School of Business, Wayne State University.Hyewook Genevieve Jeong (PhD, University of California, Los Angeles) is an Associate Professor of Marketing, School of Business, Chungnam National University.Aimee Drolet (PhD, Stanford University) is the Marion Anderson Chair Professor of Management and Professor of Marketing, UCLA Anderson School, University of California Los Angeles.Journal of Advertising11610.1080/00913367.2023.2220375https://www.tandfonline.com/doi/full/10.1080/00913367.2023.2220375?af=RDoes Your Boss Prefer Iced Tea Advertisements? The Effect of Feeling Powerful on Consumers’ Preference for Cold Advertisements
https://www.tandfonline.com/doi/full/10.1080/00913367.2023.2236149?af=R
. <br/>. <br/>Does Your Boss Prefer Iced Tea Advertisements? The Effect of Feeling Powerful on Consumers’ Preference for Cold Advertisementsdoi:10.1080/00913367.2023.2236149Journal of Advertising2023-08-14T03:25:12ZSheng BiAndrew PerkinsHuan ChenBenjamin Phifera Beijing Institute of Technology, Beijing, Chinab Washington State University, Pullman, Washington, USAc China National Petroleum Corporation Managers Training Institute, Beijing, ChinaSheng Bi (PhD, Washington State University) is an assistant professor, Department of Marketing, School of Management and Economics, Beijing Institute of Technology.Andrew Perkins (PhD, University of Washington) is a professor of Marketing, Marketing and International Business, Carson College of Business, Washington State University.Huan Chen (PhD, Renmin University of China) is a lecturer, Department of Management, China National Petroleum Corporation Managers Training Institute.Benjamin Phifer (Master, Clemson University) is a doctoral candidate, Marketing and International Business, Carson College of Business, Washington State University.Journal of Advertising12010.1080/00913367.2023.2236149https://www.tandfonline.com/doi/full/10.1080/00913367.2023.2236149?af=RAdvertising Meat Alternatives: The Interactive Effect of Regulatory Mode and Positive Emotion on Social Media Engagement
https://www.tandfonline.com/doi/full/10.1080/00913367.2023.2250830?af=R
. <br/>. <br/>Advertising Meat Alternatives: The Interactive Effect of Regulatory Mode and Positive Emotion on Social Media Engagementdoi:10.1080/00913367.2023.2250830Journal of Advertising2023-09-06T07:12:11ZFelix SeptiantoFrank Mathmanna University of Queensland, St. Lucia, Queensland, Australiab Queensland University of Technology, Brisbane City, Queensland, AustraliaJournal of Advertising11810.1080/00913367.2023.2250830https://www.tandfonline.com/doi/full/10.1080/00913367.2023.2250830?af=RThrough the Partisan Looking Glass: Evidence of Asymmetric Credibility and Persuasion Effects of Unverified Negative Brand Information on Social Media
https://www.tandfonline.com/doi/full/10.1080/00913367.2023.2261027?af=R
. <br/>. <br/>Through the Partisan Looking Glass: Evidence of Asymmetric Credibility and Persuasion Effects of Unverified Negative Brand Information on Social Mediadoi:10.1080/00913367.2023.2261027Journal of Advertising2023-11-03T06:52:17ZNiek AlthuizenMontpellier Business School, Montpellier, FranceNiek Althuizen (PhD, Rotterdam School of Management) is an associate professor, Department of Marketing, Sales, and Communication, Montpellier Business School.Journal of Advertising11110.1080/00913367.2023.2261027https://www.tandfonline.com/doi/full/10.1080/00913367.2023.2261027?af=RA Computer Vision Methodology to Predict Brand Personality from Image Features
https://www.tandfonline.com/doi/full/10.1080/00913367.2023.2250842?af=R
. <br/>. <br/>A Computer Vision Methodology to Predict Brand Personality from Image Featuresdoi:10.1080/00913367.2023.2250842Journal of Advertising2023-09-21T03:47:37ZYilang PengTaylor Jing WenJing Yanga University of Georgia, Athens, Georgia, USAb University of South Carolina, Columbia, South Carolina, USAc Loyola University Chicago, Chicago, Illinois, USAJournal of Advertising11310.1080/00913367.2023.2250842https://www.tandfonline.com/doi/full/10.1080/00913367.2023.2250842?af=RIs It Greenwashing? Environmental Compensation Claims in Advertising, Perceived Greenwashing, Political Consumerism, and Brand Outcomes
https://www.tandfonline.com/doi/full/10.1080/00913367.2023.2268718?af=R
. <br/>. <br/>Is It Greenwashing? Environmental Compensation Claims in Advertising, Perceived Greenwashing, Political Consumerism, and Brand Outcomesdoi:10.1080/00913367.2023.2268718Journal of Advertising2023-11-27T02:00:49ZAriadne NeureiterMarlis StubenvollJörg MatthesUniversity of Vienna, Vienna, AustriaAriadne Neureiter (MA, MSc, University of Vienna) is a doctoral candidate, Advertising and Media Psychology Research Group, Department of Communication, University of Vienna.Marlis Stubenvoll (PhD, University of Vienna) is a postdoctoral researcher, Department of Media and Communications, University of Klagenfurt.Jörg Matthes (PhD, University of Zurich) is deputy head of department, Department of Communication, University of Vienna.Journal of Advertising11910.1080/00913367.2023.2268718https://www.tandfonline.com/doi/full/10.1080/00913367.2023.2268718?af=RYou Are My Friend, But We Are from Different Worlds: Actor-Type Effects on Audience Engagement in Narrative Video Advertisements
https://www.tandfonline.com/doi/full/10.1080/00913367.2023.2275773?af=R
. <br/>. <br/>You Are My Friend, But We Are from Different Worlds: Actor-Type Effects on Audience Engagement in Narrative Video Advertisementsdoi:10.1080/00913367.2023.2275773Journal of Advertising2023-11-27T02:02:26ZMatthias GlaserHeribert ReisingerArnd FlorackUniversity of Vienna, Vienna, AustriaMatthias Glaser (PhD, University of Vienna) is a lecturer, Department of Marketing and International Business, University of Vienna.Heribert Reisinger (PhD, Vienna University of Economics and Business) is an associate professor, Department of Marketing and International Business, University of Vienna.Arnd Florack (PhD, University of Münster) is a chaired professor of applied social psychology and consumer research, Department of Psychology, University of Vienna.Journal of Advertising12010.1080/00913367.2023.2275773https://www.tandfonline.com/doi/full/10.1080/00913367.2023.2275773?af=RLooking Up or Down? The Effects of Camera Angle on Evaluations of Anthropomorphized Products in Advertisements
https://www.tandfonline.com/doi/full/10.1080/00913367.2023.2282998?af=R
. <br/>. <br/>Looking Up or Down? The Effects of Camera Angle on Evaluations of Anthropomorphized Products in Advertisementsdoi:10.1080/00913367.2023.2282998Journal of Advertising2023-12-12T08:13:50ZChangchun XuanRui ChenShengdong LinHanyun Huanga Xiamen University, Fujian, Chinab Renmin University of China, Beijing, ChinaChangchun Xuan (PhD, Xiamen University) is an associate professor, School of Journalism and Communication, Xiamen University.Rui Chen (PhD, Tsinghua University) is an associate professor, School of Management, Xiamen University.Shengdong Lin (PhD, Sun Yat-Sen University) is a professor, School of Journalism and Communication, Renmin University of China.Hanyun Huang (PhD, The Chinese University of Hong Kong) is an associate professor in the School of Journalism & Communication, Xiamen University.Journal of Advertising11910.1080/00913367.2023.2282998https://www.tandfonline.com/doi/full/10.1080/00913367.2023.2282998?af=RLending a Hand to the Competitor: How Brand-to-Brand Help on Social Media Affects Consumer Evaluations
https://www.tandfonline.com/doi/full/10.1080/00913367.2023.2288827?af=R
. <br/>. <br/>Lending a Hand to the Competitor: How Brand-to-Brand Help on Social Media Affects Consumer Evaluationsdoi:10.1080/00913367.2023.2288827Journal of Advertising2023-12-27T10:27:56ZYicong ZhangXueyao Zhanga Hebei University, Baoding, Hebei, Chinab University of International Business and Economics, Beijing, ChinaYicong Zhang (PhD, University of International Business and Economics) is a lecturer, School of Management, Hebei University.Xueyao Zhang (Master, University of Erlangen-Nuremberg) is a doctoral candidate of German Studies, School of Foreign Studies, University of International Business and Economics.Journal of Advertising11710.1080/00913367.2023.2288827https://www.tandfonline.com/doi/full/10.1080/00913367.2023.2288827?af=RRealistic Portrayals of Untrue Information: The Effects of Deepfaked Ads and Different Types of Disclosures
https://www.tandfonline.com/doi/full/10.1080/00913367.2024.2306415?af=R
. <br/>. <br/>Realistic Portrayals of Untrue Information: The Effects of Deepfaked Ads and Different Types of Disclosuresdoi:10.1080/00913367.2024.2306415Journal of Advertising2024-02-07T04:19:49ZMalgorzata (Mags) Karpinska-KrakowiakMartin Eisenda University of Lodz, Lodz, Polandb European University Viadrina, Frankfurt (Oder), Germanyc Copenhagen Business School, Frederiksberg, DenmarkMalgorzata (Mags) Karpinska-Krakowiak (PhD, University of Lodz) is an associate professor, Department of International Marketing and Retailing, University of Lodz, and Faculty of Business Administration and Economics, European University Viadrina.Martin Eisend (PhD, Free University Berlin) is a professor of marketing, European University Viadrina and Copenhagen Business School.Journal of Advertising11110.1080/00913367.2024.2306415https://www.tandfonline.com/doi/full/10.1080/00913367.2024.2306415?af=RPerfectly Imperfect: How Body-Positive Advertisements in Social Media Foster Consumer Engagement
https://www.tandfonline.com/doi/full/10.1080/00913367.2024.2306422?af=R
. <br/>. <br/>Perfectly Imperfect: How Body-Positive Advertisements in Social Media Foster Consumer Engagementdoi:10.1080/00913367.2024.2306422Journal of Advertising2024-02-12T08:33:24ZDebashree Roy BhattacharjeeDebasis PradhanAbhisek KuanrNeeru Malhotraa Great Lakes Institute of Management, Manamai Village, Tamil Nadu, Indiab XLRI Xavier School of Business, Jamshedpur, Jharkhand, Indiac University of Essex Business School, Colchester, UKd Kingston University Business School, London, UKDebashree Roy Bhattacharjee (PhD, XLRI, India) is an assistant professor of marketing, Great Lakes Institute of Management, Dr. Bala V. Balachandar Campus.Debasis Pradhan (PhD, Institute of Rural Management, India) is a professor of marketing, XLRI Jamshedpur, Xavier School of Business, XLRI.Abhisek Kuanr (PhD, XLRI, India) is a lecturer in marketing, Management and Marketing Group, Essex Business School, University of Essex.Neeru Malhotra (PhD, University of Bradford) is a professor of marketing, Department of Strategy, Marketing, and Innovation, Kingston Business School, Kingston University.Journal of Advertising12010.1080/00913367.2024.2306422https://www.tandfonline.com/doi/full/10.1080/00913367.2024.2306422?af=RManipulating Consumers with the Truth: Relative-Difference Claims in Advertising and Inferences of Manipulative Intent
https://www.tandfonline.com/doi/full/10.1080/00913367.2024.2306401?af=R
. <br/>. <br/>Manipulating Consumers with the Truth: Relative-Difference Claims in Advertising and Inferences of Manipulative Intentdoi:10.1080/00913367.2024.2306401Journal of Advertising2024-02-12T08:44:54ZRobert MadrigalCatherine Anne Armstrong SouleJesse Kinga California State University, Chico, Chico, California, USAb Western Washington University, Bellingham, Washington, USAc University of Montana, Missoula, Montana, USARobert Madrigal (PhD, University of Oregon) is an associate professor, California State University, Chico.Catherine Anne Armstrong Soule (PhD, University of Oregon) is a professor, Western Washington University.Jesse King (PhD, University of Oregon) is an associate professor, University of Montana.Journal of Advertising11810.1080/00913367.2024.2306401https://www.tandfonline.com/doi/full/10.1080/00913367.2024.2306401?af=RA Meta-Analysis of the Antecedents and Consequences of Advertising Value
https://www.tandfonline.com/doi/full/10.1080/00913367.2024.2309923?af=R
. <br/>. <br/>A Meta-Analysis of the Antecedents and Consequences of Advertising Valuedoi:10.1080/00913367.2024.2309923Journal of Advertising2024-03-05T04:43:15ZGuoquan YeXin GuanLiselot HuddersYi XiaoJingyu Lia Xiamen University, Xiamen, Chinab Jimei University, Xiamen, Chinac Ghent University, Ghent, Belgiumd Tianjin University, Tianjin, Chinae Chinergy Co., Ltd, Beijing, ChinaGuoquan Ye (Ph.D., Northeastern University) is an assistant professor, School of Journalism and Communication, Xiamen University.Xin Guan (Ph.D., Ghent University) is an assistant professor, School of Business Administration, Jimei University.Liselot Hudders (Ph.D., Ghent University) is an associate professor, Department of Communication Sciences and Department of Marketing, Ghent University.Yi Xiao (Ph.D., Ghent University) is an associate professor, School of New Media and Communication, Tianjin University.Jingyu Li (Master degree, Northeastern University) is an employee of Chinergy Co., Ltd.Journal of Advertising12210.1080/00913367.2024.2309923https://www.tandfonline.com/doi/full/10.1080/00913367.2024.2309923?af=RDisclosing AI’s Involvement in Advertising to Consumers: A Task-Dependent Perspective
https://www.tandfonline.com/doi/full/10.1080/00913367.2024.2309929?af=R
. <br/>. <br/>Disclosing AI’s Involvement in Advertising to Consumers: A Task-Dependent Perspectivedoi:10.1080/00913367.2024.2309929Journal of Advertising2024-03-12T04:02:34ZLinwan WuNaa Amponsah DodooTaylor Jing Wena University of South Carolina, Columbia, South Carolina, USAb Emerson College, Boston, Massachusetts, USALinwan Wu (PhD, University of Florida) is an associate professor, School of Journalism and Mass Communications, University of South Carolina.Naa Amponsah Dodoo (PhD, University of Florida) is an associate professor, Department of Marketing Communication, Emerson College.Taylor Jing Wen (PhD, University of Florida) is an associate professor, School of Journalism and Mass Communications, University of South Carolina.Journal of Advertising11910.1080/00913367.2024.2309929https://www.tandfonline.com/doi/full/10.1080/00913367.2024.2309929?af=RMindful Immersion: Curating Awe-Inducing Experiences to Increase Brand Salience
https://www.tandfonline.com/doi/full/10.1080/00913367.2024.2325144?af=R
. <br/>. <br/>Mindful Immersion: Curating Awe-Inducing Experiences to Increase Brand Saliencedoi:10.1080/00913367.2024.2325144Journal of Advertising2024-03-21T02:01:16ZAmy ErrmannAuckland University of Technology, Auckland, New ZealandAmy Errmann (PhD, University of Auckland) is a Senior Lecturer, Department of Marketing, Auckland University of Technology.Journal of Advertising11510.1080/00913367.2024.2325144https://www.tandfonline.com/doi/full/10.1080/00913367.2024.2325144?af=R#Sponsored: A Systematic Literature Review and Theoretical Framework of Gambling Sponsorship Research
https://www.tandfonline.com/doi/full/10.1080/00913367.2023.2288829?af=R
. <br/>. <br/>#Sponsored: A Systematic Literature Review and Theoretical Framework of Gambling Sponsorship Researchdoi:10.1080/00913367.2023.2288829Journal of Advertising2024-01-02T04:57:30ZSteffi De JansLiselot HuddersBram ConstandtGhent University, Ghent, BelgiumSteffi De Jans (Ph.D., Ghent University) is a postdoctoral researcher, Department of Communication Sciences, Ghent University.Liselot Hudders (Ph.D., Ghent University) is an associate professor, Department of Communication Sciences, Ghent University.Bram Constandt (Ph.D., Ghent University) is an assistant professor, Department of Movement and Sports Sciences, Ghent University.Journal of Advertising12010.1080/00913367.2023.2288829https://www.tandfonline.com/doi/full/10.1080/00913367.2023.2288829?af=RNarrate, Act, and Resonate to Tell a Visual Story: A Systematic Review of How Images Transport Viewers
https://www.tandfonline.com/doi/full/10.1080/00913367.2024.2309921?af=R
. <br/>. <br/>Narrate, Act, and Resonate to Tell a Visual Story: A Systematic Review of How Images Transport Viewersdoi:10.1080/00913367.2024.2309921Journal of Advertising2024-02-20T09:55:26ZOlesia NikulinaAllard C. R. van RielJos G. A. M. LemminkDhruv GrewalMartin Wetzelsa Maastricht University, Maastricht, the Netherlandsb Hasselt University, Hasselt, Belgiumc Babson College, Wellesley, Massachusetts, USAd EDHEC Business School, Roubaix, FranceOlesia Nikulina (MSc, Hasselt University) is a doctoral candidate, Department of Marketing and Supply Chain Management, School of Business and Economics, Maastricht University.Allard C. R. van Riel (PhD, Maastricht University) is a professor of service innovation management, Department of Marketing and Strategy, Faculty of Business and Economics, Hasselt University.Jos G. A. M. Lemmink (PhD, University of Limburg) is a professor of marketing and service innovation, Department of Marketing and Supply Chain Management, School of Business and Economics, Maastricht University.Dhruv Grewal (PhD, Virginia Tech) is a professor of marketing, Department of Marketing, Babson College.Martin Wetzels (PhD, Maastricht University) is a professor of marketing, Department of Marketing, EDHEC Business School, Lille Campus.Journal of Advertising12110.1080/00913367.2024.2309921https://www.tandfonline.com/doi/full/10.1080/00913367.2024.2309921?af=R