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Digital Transformation

An Interview with David Rogers

Pages 11-17
Published online: 18 Aug 2022

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Notes on contributors

David Rogers

David Rogers is a globally recognized leader on digital transformation and long-time faculty member at Columbia Business School. In his groundbreaking book The Digital Transformation Playbook (available in 12 languages), Rogers defined the discipline by arguing that digital transformation is primarily about strategy, not technology. In his forthcoming book The Digital Transformation Roadmap (2023), Rogers focuses on organizational change, and he offers a framework to rebuild any organization for a future of continuous transformation. He delivers conference keynotes on six continents. He has advised executives and delivered workshops for Google, Microsoft, Cisco, HP, Citibank, Credit Suisse, HSBC, Visa, Merck, Toyota, GE, Procter & Gamble, Cartier, China Eastern Airlines, and numerous other companies. contact@davidrogers.biz

Jim Euchner

Jim Euchner is editor-in-chief of Research-Technology Management and Honorary Professor at Aston University (UK). He previously held senior management positions in innovation leadership at Goodyear Tire and Rubber Company, Pitney Bowes, and Bell Atlantic. He holds BS and MS degrees in mechanical and aerospace engineering from Cornell and Princeton Universities, respectively, and an MBA from Southern Methodist University. He is the author of Lean Startup in Large Organizations. euchner@iriweb.org

This article is part of the following collections:
In Conversation with Research-Technology Management

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