Shareholder stewardship: autonomy and sociality

ABSTRACT Notwithstanding the prevalent facets of shareholder stewardship as a market concept, this paper advances the argument that there is another constitutive - though well hidden - element that is more apt to fully grasp its distinctive features and better inform market and public policy initiatives. This element regards stewardship's essence as a social norm. Indeed, what this article calls the `stewardship sociality' offers original insights into the dynamics developing between different stewards. In parallel, building upon the premises of a real entity theory of company law, this paper explores the social interactions within and between stewardship groups, by demonstrating that their autonomous action requires a minimally coercive response from law. It is thus `stewardship autonomy', as it is called in this paper, that suggests that any legal reform needs to be confined in soft law instruments that depict the sociality of stewardship within a constantly evolving global landscape.


Introduction
The concept of shareholder stewardship (hereafter stewardship)1 has become one of the main pillars of any contemporary debate in corporate governance.
Market actors are expected to adhere to stewardship's facets in primarily two aspects: the corporate governance facet that expects institutional investors and asset managers to promote good governance standards in investee companies; and the investment management one, which focuses on the embodiment of stewardship as a safeguard for the interests of the stewards' clients and ultimate beneficiaries. 2 Both private and public actors have traditionally conceived, diffused and accepted stewardship as a market-driven concept, 3 based on the centrality of fiduciary duties and of agency costs in a highly intermediated investment chain.
Under this conceptualisation, market actors have embarked upon the stewardship mantra in an instrumentalised fashion, aiming to embrace and constantly project themselves as part of a wider stewardship investment trend that purports to ensure the delivery of high-quality services and financial returns to clients and beneficiaries, and the avoidance of operational deficiencies, such as conflicts of interest, which can compromise the quality of such services.Indeed, the advent of agency costs as the central paradigm of the shareholder-manager convivium within the 'nexus of contracts' theory 4 has shaped the relationships between asset managers, institutional investors and their clients or beneficiaries.The reconcentration of ownership within institutional investment schemes (mostly in the UK and the US 5 ) and, more generally, 'agency capitalism' 6 have solidified an instrumental facet within market and policy maker circles, while nurturing the view of profit maximising behaviour as investors' sole appetency.This is coupled with the primary role that agents exert within corporations that enable the various contractual relationships among shareholders as 'legal fictions which serve as a nexus for to the 'shareholder stewardship' dimension in light of its more well-known and distinctive presence in relation to the social dynamics and autonomy that are the key concepts of this study.Future research is needed to address collectively all types of stewardship under the notions of autonomy and sociality. 2Between the various levels of investment intermediation, we specifically refer to the relationship between asset managers and asset owners and between asset owners and ultimate beneficiaries.On this topic, see R. Barker   26 Journal of Law and Economics 327. 5 Institutional investors hold 43% of the listed companies' share capital at the global scale: OECD, Corporate Governance Factbook 2021 (2021), https://www.oecd.org/corporate/OECD-Corporate-Governance-Factbook.pdf, 13.Nevertheless, such a reconcentration is far from universal and is only dominant in the UK and in the US: see D.W. Puchniak, 'The False Hope of Stewardship in the Context of Controlling Shareholders: Making Sense out of the Global Transplant of a Legal Misfit' (2021) American Journal of Comparative Law forthcoming.Elsewhere, the typical ownership structure has a dominant shareholder plus minority holdings re-concentrated in the hands of institutions.The phenomenon as regards institutions is the same, the difference is in the presence or absence of dominant shareholders. 6R.J. Gilson and J.N. Gordon, 'The Agency Costs of Agency Capitalism: Activist Investors and the Reevaluation of Governance Rights' (2013) 113 Columbia Law Review 863.
a set of contracting relationships among individuals'. 7This modus operandi has accentuated the need to ensure sound standards of stewardship within an exclusively financially driven perspective, which is oblivious of market actors' inherent preferences, social traits, and the dynamics of social interactions.
Most of the academic literature has focused on the market facet of stewardship, aiming to explore its complexity and constant evolution through market mechanisms. 8Nevertheless, the ramifications of stewardship can no longer be seen under a merely financially oriented investment lens, since they spread across a wide range of issues that are nowadays also captured by Environmental, Social and Governance (ESG) factors. 9otwithstanding the notable and undoubtedly prevalent facets of stewardship as a market concept, this paper advances the argument that there is another constitutiveand admittedly well hiddenelement of stewardship that is more apt to fully grasp its distinctive features and to better inform market and public policy initiatives.This element regards stewardship's essence as a social norm that precedes and operates outside of any soft or hard law initiatives. 10Indeed, what this article calls 'stewardship 7 Jensen and Meckling (n 4) 310. 8Among an abundant literature, see n 1.Another strand of academic literature has nonetheless highlighted political forces and, more recently ESG considerations, driving stewardship.For example, politics in Japan and 'halo signalling' in Singapore are seen as significant drivers of stewardship: G. Goto, A.K. Koh and D.W. Puchniak, 'Diversity of Shareholder Stewardship in Asia: Faux Convergence' (2020) 53(3) Vanderbilt Journal of Transnational Law 829, 872-73.See also, on ESG considerations, G. Goto, 'The Japanese Stewardship Code: Its Resemblance and Non-resemblance to the UK Code', in Katelouzou and Puchniak (n 1) 236; on 'halo signalling', D.W. Puchniak and S.S. Tang, 'Singapore's Embrace of Shareholder Stewardship: A Puzzling Success', 305-06; in Katelouzou and Puchniak (n 1) 8-9 and A.K. Koh, D.W. Puchniak and G. Goto, 'Shareholder Stewardship in Asia: Functional Diversity within Superficial Formal Convergence', in Katelouzou and Puchniak (n 1) 626.See also D. Katelouzou, 'Investor Stewardship: The State of the Art and Future Prospects' in J.N. Gordon and W.G. Ringe, The Oxford Hanbook of Corporate Law and Corporate Governance (eds.), (Oxford University Press, 2nd ed., forthcoming), https:// ssrn.com/abstract=4470704. 9Nevertheless, it should be borne in mind that ESG is not entirely divorced from economic considerations as it is often seen as financially oriented or at least not contrary to shareholder wealth maximization in the long-term.For example, in relation to its environmental facet and climate change related initiatives from market actors, one of the justifications that are frequently put forward is that pursuing ESG will maximize shareholder value in the long-term.However, seen in its totality and bringing together all of its facets, ESG does result in a focus on things other than maximizing shareholder value and may sometimes be detrimental to maximizing shareholder value. 10Based on Eisenberg's seminal work, which refers to 'social norms' as 'all rules and regularities concerning human conduct, other than legal rules and organisational rules': M.A. Eisenberg, 'Corporate Law and Social Norms' (1999) 99(5) Columbia Law Review 1253, 1255.In our analysis, we do emphasise the important of organisational rules ('formal rules adopted by private organisations', ibid.1255) but also refer to other elements and dynamics that influence actors' modus operandi.Indeed, Eisenberg distinguishes social norms to behavioural patterns, nonobligational norms and obligational norms (ibid, 1256-1257).Institutional investors are seen as actors that have passed from the 'passivity norm' to the 'activity norm' in light of legal, economic and, most critically, demographic (size of institutional investement) and critical mass (propagation and wide acceptance of active institutional activity) factors: ibid, 1285-87.This paper also present similarities with the 'nonlegally enforceable rules and standards' (NLERS) that trigger obligations to involved parties without legal enforcement.For example, profit maximisation as a corporate management strategy is a NLERS, an area in which courts have traditionally abstained from intervening: E.B. Rock and M.L. Watcher, 'Islands of Conscious Power: Law, Norms and the Self-Governing sociality' 11 offers original insights into the dynamics developing between different stewards and elucidates stewardship's malleable and expansive nature.The sociality of stewardship is already manifested in the pursuit of profit, underpinned by conventional social norm traits and values that conceive investors as instrumental actors.But social dynamics can also orientate stewardship towards non-financial investment objectives.Sociality may not require non-financial objectives, but it can certainly enable them.Examining stewardship as a social norm also enables us to better anticipate and inform future market and public policy synergies in light of the global challenges that markets and societies face.
Taking forward the sociality of stewardship, there is a concomitant facet that needs to be unearthed.Based on the emergence of stewardship as a social norm, institutional investors and asset managers acquire an autonomous existence as a class outside of any soft or hard law initiative.More precisely, interactions between members of stewardship teams within the wider operational spectrum of investment schemes, as well as between investors themselves in the market, form a multi-modal ecosystem with its own distinctive traits. 12Such traits dissociate themselves from both participants' ideas and interests as the shared cultural mindset that is both sustained through ongoing interactions and binds and influences stewardship team members.This mindset is nourished, fertilised, and transformed by individual contributions while surviving in time with its own core identity.
Corporation' (2001) 149 University of Pennsylvania Law Review 1619, 1644.Yet, our vision of stewardship as a social norm goes beyond rules and standards and includes several other facets, as it will be shown below, that denote a continuous evolution of behavioural patterns, according to stewardship an ever evolving nature.Moreover, contrary to NLERS, legal enforceability is possible within the minimally coercive rules we advocate for: on the various facets of enforcement of shareholder stewardship, see Katelouzou and Sergakis (n 3) 572. 11Inspired by Fiske's seminal theory on sociality, focusing on people's fundamentally sociable nature and the organisation of their social life in accordance with their relations with others: A.P. Fiske, 'The Four Elementary Forms of Sociality: Framework for a Unified Theory of Social Relations' (1992) 99(4) Psychological Review 689.Fiske developed four relational models to explain human social life: 'communal sharing', 'authority ranking', 'equality matching' and 'market pricing'.Aiming to engage with these relational models, we argue that 'market pricing' seems the most vicinal model to institutional investor and asset manager patterns, being characterised by 'rational calculations of efficiency or expected utility' (regardless of social relationships amongst such actors being associated with money or not): ibid., 691-92.As advanced by Fiske, inidividuals may value a model but apply another as well as disagree on which model to apply.Relationships between stewards thus manifest traits from the authority 'ranking category', with prestige, elements of rank, hierarchical structures and charismatic legitimation being frequently encountered amongst stewards, as it will be shown in the next section that examines isomorphic trends. 12Such interactions take place both from a corporate governance (synergies or social dynamics when exercising stewardship under a shareholder capacity) and an investment management (interactions between investors themselves and between investors and beneficiaries) perspective.
Our analysis transcends both levels by shedding light on the interactions between stewards holistically, aiming to demonstrate the existence of a social norm at both levels.On stewardship's 'inward' facet, more generally, namely the interactions between institutional investors and their clients/beneficiaries that regard to investment management aspects, see D. Building upon the premises of a real entity theory of company law, 13 this paper explores the social interactions within and between stewardship groups 14 by demonstrating that their autonomous action requires a minimally coercive response from law.It is thus 'stewardship autonomy' that suggests that any legal reform needs to be confined in soft law instruments that purport to depict the sociality of stewardship and to promote its mission within a highly complex and constantly evolving global landscape.Semi-hard legal norms need to remain focused on disclosure obligations that are best fit to further nurture the social dynamics of stewardship, by inciting and enabling market actors to engage in multi-layered interactions with stewards in an informed fashion. 15he paper is structured as follows.The first part examines the theoretical underpinnings of real entity theories and addresses the question of whether the class of institutional investors can be thought of as constituting a social group.It is argued that such recognition flows naturally from the social interactions between individuals within stewardship teams and networks and between stewards themselves across national and international investment landscapes.The second part connects real entity theory with social norms by delving into the specificities of stewardship's 'sociality'.By unearthing stewardship's identity as a social norm, the analysis disentangles stewardship from its 'market trend' facet and renders visible the dynamics between different stewards.The third part identifies stewardship's potential as a social norm to efficiently encapsulate and address global challenges, with ESG becoming a particularly fertile ground for such contribution.The fourth part builds on stewardship's 'autonomy' and 'sociality' to formulate proposals that can serve as a guide for future legal and regulatory reforms.A preference for minimally coercive legal provisions is advanced, focusing exclusively on disclosure obligations that are best suited to depict and further nurture stewardship's sociality.

Real entity theories
Real entity theories have focused on firms' independent existence within the wider market ecosystem, by moving away from 'fictionalist' 16 and 13 As it has been advanced by E. Micheler, Company Law, A Real Entity Theory (Oxford University Press, 2021). 14Stewardship groups can take any form, characterized by an agglomeration of individuals (internal teams within an institutional investor or asset manager, third parties to which stewardship activities may have been delegated, teams of stewardship consultants etc) as well as of groups of investors or managers forming coalitions.They can also take any legal form (e.g.corporate, trust, contractual or foundation), as mentioned in the next section. 15This paper does not examine the raison d'être of other hard law measures applicable to asset owners and asset managers, as it exclusively focuses on shareholder stewardship aspects related to corporate governance. 16Fictionalist theories consider firms pure legal fictions.
'aggregationist' 17 theories that, deriving from ontological individualism, have traditionally conceived firms and, more generally, groups, associations, and organisations as nothing more than an agglomeration of individuals, deprived of collectivised patterns and routines that enable them to persist through time. 18Firms survive by constantly evolving and adapting, not being solely based upon individuals but, more critically, upon the collectivisation of knowledge, skills, 19 and values 20 that remain attached to the firm and become an integral part of its identity.
Overlooking the fact that soft law stewardship provisions adopted by firms captureor descend froma social norm amounts to a failure to grasp how firms operate.Firms are social structures that shape and are shaped by human behaviour and values. 21Inevitably, firms have real identities, which are real 'not in a tangible way but rather in their consequences'. 22Stewardship groups, like any firm (and network of firms), 23 and regardless of their legal form (e.g.corporate, trust, contractual or foundation), exhibit relational elements and roles that progressively shape their distinctive emergent features, most notably 'the powers of the collective as such to see, think, decide and act'. 24This should not be taken to mean that groups are living creatures, but merely that, like firms, groups can become institutionalised 17 Aggregationist theories simply conceive firms as aggregates of their parts, depicting the assemblage of individuals, contracts and assets. 18For a complete overview of different theories, see D. as 'active social units'25 by developing, maintaining and performing a set of routines. 26f we think of institutions as 'rules created through the strategic interaction of agents, held in the minds of agents and thus self-sustaining', 27 we can see that they are sustained not just by shared beliefs but also by 'acquired habits of thought and action'. 28With the passage of time, routines emerge as a natural outcome of shared expectations about how to act in certain situations.Through interpersonal interactions and repetition, these become social phenomena enshrined in the firms' modus operandi.As such, a group's routines acquire a certain degree of independent existence, at least in the sense that they can survive the progressive change in the group's membership.
Social norms emerge and acquire a certain degree of independent existence in roughly the same manner, although they transcend group boundaries and are operational on a potentially much broader scale.The tendency to abide by social norm-driven practices may enter into conflict with the purely financially-driven strategies that tend to be predominant in the firm's modus operandi.Indeed, if at least some group's institutionalised rules are the result of broader and novel social norms rather than, strictly speaking, the group's own economic interests, conformity with such rules may conflict with economic efficiency, 29 with the implication that seeking efficiency may adversely affect the group's legitimacy in relation to the emerging social norm. 30Further, formal structures and processes aiming to support or project a public image of adherence to the social norm to the firm's audience may conflict with internal organisational processes 31 or even provoke efficiency-reducing inertia that limits the firm's adaptation capacity. 32egardless of the firm's ability to sustain stewardship-based promises, the very adoption of soft law stewardship provisions and the willingness to abide by them is a sign of a social norm.This observation does not apply in the case where the adoption of a soft law tool is not voluntary. 33Seen through the real entity theory lens, the law's role is to recognise the socio-economic fact of a group's existence and accord to it legal capacity (in its existing or nascent form). 34This enables the unification and reinvigoration of the socio-economic features of the group by further augmenting its collective action capabilities.The law's role can be seen from different angles, ranging from constituting a 'fundamental institutional fact about the firm', 35 without which a firm cannot be conceived as a real entity, to simply allowing firms to be regulated, without constituting them, since firms exist independently prior to such legal recognition. 36

Social action within stewardship groups
Even if new ideas for the development of stewardship activities can appear to be mere market trends (e.g.asset allocation strategies), when they are shared across the financial services industry and become routinised at the organisational level, they may acquire the character of a social norm that may be seen as having a certain degree of autonomous existence.
Stewardship groups operating within institutional investor and asset manager firms exhibit some of the features highlighted by institutional theorists.Stewardship teams are well structured, with clear objectives and operational standards, and comprise individuals demonstrating a degree of specialisation and expertise that allows them to operate autonomously and in conjunction with other teams.One of stewardship's facets is 'stewardship governance', encapsulating internal dynamics and ongoing collaboration between different departments, such as risk management structures and internal committees. 37What makes stewardship groups 'real in a social sense' 38 is the gradual homogenisation of culture, structures, and outcomes across the industry.Organisational fieldsdefined as communities of organisations with 'shared cognitive or normative frameworks or a common regulative system' 39 are organically driven towards industry standards once they become well established. 40This isomorphic process, alias the progressive conformity to a stewardship-based landscape for the acquisition of legitimacy and social approval, is all the more likely when organisations within the field face similar environmental conditions. 41It is the existence of such conditions, as well as the modification of organisational characteristics so as to become compatible with these conditions, that elevate stewardship into a social norm that is more than a mere market trend.
Competitive isomorphism that leads to a race for perceived institutional legitimacy between actors in a field occurs via imitation patternsas does innovation. 42Stewardship embodies this homogenisation via competitive isomorphism.The race to appear as adhering to soft law stewardship provisionsa form of status competition 43 manifests a genuine sociality (and not a mere trend) since all signatories aspire to become part of a community publicly manifesting the embodiment of stewardship values (when of course such adherence is not compulsory, as explained above).The adoption of stewardship principles (alias, imitation) is only the indispensable means through which a new idea spreads out, especially in the case of the revision of a soft law instrument that conveys a new direction of stewardship's identity and mission. 44The fact that this occurs is evidence of an existing social norm.
Similar imitation phenomena have been observed with the various bodies in charge of emitting soft law instruments around the world.The UK Stewardship Code has become an inspiration for the adoption of similar initiatives in many countries with divergent features.Although the various soft law instruments do not depict stewardship as it was originally portrayed in the UK, imitation dynamics led to the adoption of various instruments with the aim to attract foreign investment, respond to an economic crisis or indirectly pursue policy channelling. 45Turning our attention to investors, imitation trends are not only observed amongst the competitors in the institutional investor and asset manager spheres but also between activist funds and large asset managers.Activists may well seek to gain legitimacy by aligning themselves with topics touched upon by asset managers. 46Stewardship then extends as a social norm to all market actors seeking to partake in commonly shared engagement topics.
Mimetic isomorphism becomes particularly relevant in uncertain times, during which groups may model themselves on the image of other groups in order to address the ambiguity of goals, procedures or solutions. 47The modus operandi of the Big Three are exemplars to be copied by others in the market, given the ongoing uncertainty at the global level.A characteristic example unfolded following the Russian invasion of Ukraine, with a massive suspension move of Russia-exposed funds across numerous asset managers, with some well-known institutional investors (e.g. the USSthe largest private pension fund in the UK) citing financial and moral incentives for such a move. 48It is not a coincidence that large asset managers tend to vote in a similar fashion, 49 as this collectivised voting pattern reinforces their legitimacy. 50Such imitation patterns may thus reveal a desire to partake in stewardship as a social norm.But concerns may be raised in relation to the substantive performance of organisations in this field, as many actors may simply behave in a specific fashion so as to be part of a wider 'stewardship theatre'. 51rom an institutional theory point of view, adherence to social norms brings to the group a social appreciation from interested parties.Nevertheless, groups may also seek to gain additional benefits. 52Indeed, concerns have been raised that the motives behind asset managers' voting patterns in the US include pleasing political forces and mitigating political upheaval. 53This is in line with a middle way view of sociality that is neither undersocialised (i.e.purely economic or individualistic) nor oversocialised (i.e.purely institutional or structural), but acknowledges instead a mix of determinant factors for actors' behavioural patterns. 54he instrumentalisation of such partaking in stewardship as social norm cannot be disregarded.Stewardship's dimension as a social norm is key to allowing us to grasp the complexities of isomorphic trends.Are such trends derived from mere organisational rules that depict a firm's business strategy or from sociality dynamics within stewardship groups?Agency and structuralist theories represent opposing poles in this debate. 55We argue, in accordance with Micheler's theory, 56 that the organisational structure is the embodiment of pre-existing social structures and norms.In other words, as institutional investors come to exist as a social group, stewardship emerges as social norm affecting their vision and values in a manner that transforms them into stewards.Isomorphism thus becomes a social necessity and cannot amount to a fashion or a trend.
This does not exclude the concomitant appearance of divergent and unpredictable behavioural patterns within a group, 57 but the overall tendency to adhere to soft law stewardship instruments testifies to the core and solid stewardship sociality characteristics that shape a group's modus operandi as it conforms with the soft law instrument.Deviations will inevitably occur and the 'comply or explain' principle also serves for such deviations to remain.
We are cognisant of the financial incentives that will certainly be concomitant to social norm considerations within an isomorphic behavioural pattern.The lack of univocity, at the academic level, 58 on whether isomorphism takes place for financial or sociality reasons, is inevitably present at the stewardship level as well.The co-existence of both institutional factors and incentives indicates that social forces are necessarily present and that financial reasons should equally matter in the isomorphic perspective.The income-generating opportunities for a stewardship group are relevant forces, which prompt isomorphism.Thus, if stewardship strategies depict a mere market trend, market actors all move towards a certain direction because they are prompted by a trend.Yet, the adoption of stewardship descends from other mechanisms, which have to do with the fact that firms are, first and foremost, a 'real' 59 expression of values.

Social norm theories
Stewardship does not merely serve investment priorities 60 but denotes a wider social need to address a collective action problem.That is why it 55 Heugens and Lander (n 30) 63. 56 Micheler (n 13). 57Heugens and Lander (n 30) 63. 58 See the relevant debate as explained by Heugens and Lander (n 30). 59Micheler (n 13). 60Which can be also seen under a 'sociality' spectrum: indeed, market pricing 'is not merely a pattern that happens to emerge out of the independent and unrelated actions of individuals [but] also a directive extends beyond the 'market trend' concept and is elevated to the 'social norm' 61 status.Collective action problems in the markets have been a long-standing issue that seems insurmountable yet persistent in addressing corporate governance deficiencies.Social norms have been seen as a way to address collective action problems, 62 by inciting actors to engage in useful activity that they would not otherwise engage with in the absence of such norm. 63Indeed, the very existence of a social norm presupposes the existence of a collective action problem, the change of peoples' expectations and the coordination of peoples' actions. 64ore generally, in order for a social norm to emerge, there need to be positive or negative externalities that trigger the necessary demand for such norms. 65In such cases, the social norm may become a 'substitute for a multilateral agreement that restrains the actions of the involved parties in an efficiency-enhancing way'. 66Taking into account market externalities, as manifested during the global financial crisis as well as in other crises, 67 it is not difficult to see how stewardship emerged as a necessity.It was expected to re-orientate institutional investors' strategies towards the fulfilment of a corporate governance role, aiming to address deficiencies in investee companies.Regardless of its 'market trend' features, stewardship managed to create a common consensus on what is grosso modo the expectation from institutional investors, while maintaining its divergent features in various national or regional contexts. 68he literature on social norms has been traditionally divided between two strands of analysis.Social norms come into existence out of human interactions or out of expectations regarding other people's beliefs, or else out force that guides coordinated action toward a goal': Fiske (n 11) 707.More generally, investment practices also depict a means to take into consideration social values and partake into markets' collective decision making processes: ibid. 61Amongst an abundance of social norm theories, this article focuses on those that best depict stewardship's sociality. 62 of those norms' social connotation or of their ability to aid in the operability of the social structure. 69elving into the complexities of stewardship from a socio-legal norm perspective, there are three constitutive elements that define the nature of norms, as being '(a) normative statements that (b) are socially reproduced and (c) represent the individual's perception of the expectations surrounding their own behaviour'. 70In the case of stewardship, the normative element is already present via soft and hard law provisions, as will be shown later in this article.The other two elements are also present since the sociality of stewardship is reproduced through numerous interactions between market actors and stewardship also represents individual perceptions on expected behavioural patterns.More specifically, stewardship soft law provisions manifest and reinforce all three elements, especially considering their voluntary nature and their preexistence to the revised Shareholder Rights Directive (SRDII). 71ocusing on expectations of surrounding social actors, we delve into a key element that determines compliance trends to such social norm.Actors' actions are defined with respect to the element of conditionalitycontrary to the compliance to moral norms that lacks such conditionalitywhich testifies to the dynamics built within the investment chain. 72This interdependent behaviour between actors is critical as they opt to conform to a specific behaviour by believing that the majority of peers in their network will do the same (empirical expectation) 73 or if they believe that the majority of actors in their field should conform to it as well (normative expectation). 74he very existence of a norm can manifest two different dimensions, according to the various theories: a phenomenon or state of things already taking place in the everyday life (normality), 75 or what the majority of actors believe should be taking place. 76As shown earlier in this article, stewardship can embrace both behavioural realities.The 'normality' facet has been gradually developed via the continuous and extra-legal interaction of market actors practicing stewardship, 77 even prior to its legal 'normification'.
The expectation-driven conception of stewardship is advanced hand in hand with the shifting trends and constantly changing challenges in corporate governance that stewardship is called upon to address.No stewardship decision can be made in an isolated fashion 78 and expectations around peers' behavioural patterns, as well as the continuous interactions within the investor community, 79 are self-evident characteristics of a social norm. 80hichever form stewardship may take between these two realities, its main function as a social norm is to 'ensure socially beneficial outcomes in various types of cooperation games'. 81The distinction between empirical and normative expectations is not thus decisive to decipher stewards' behavioural patterns as the interdependence between market actors is what transcends any cognitive dichotomy in this field.Indeed, norms are not only formed out of the concomitant expression of self-interested actors towards a certain direction, as advanced by rational choice theories, but also based on such actors' self-perception as part of a wider group.Indeed, '[a] complete theory of norms must account for this dual understanding of self'. 82ational choice theories cannot therefore fully explain norm internalisation by actors, nor can they truly value the very existence of cooperation that takes place amongst them. 83If it is true that group identification does not sublimate or overcome the individual sense of self and that a person, when member of a group, acts in accordance with both her self-interest and the group norm, it could be argued that the increasing involvement of investors through stewardship soft law norms and industry best practices simply amounts to an acknowledgment of the fact that investors are not just the sum of their individual preferences.Turning a blind eye on the dual notion of self would mean disowning the sociality that exists among investors, thereby negating principles that constitute social norm features.
The element of sociality is further reinforced in the shaping of norms, in light of the common view of societal members conceiving as desirable or legitimate a certain behaviour. 84Nevertheless, the conceptualisation of, and focus on, the societal features has not widely emerged in the social norms' literature, driven mainly by neoclassical economics.This literature has largely obfuscated the 'nature and structure of societal preferences'. 85he nature of stewardship as a social norm that cannot be reduced to incentives facilitates the departure from instrumental investment strategies, which narrowly focus upon financial returns, and the move towards non-instrumental ones, mixing financial and non-financial goals. 86The sociality of stewardship may also facilitate the discussion of societal (orfor the purposes of this article -ESG) preferences and render them central to viewing stewardship as a social norm, as opposed to a mere market trend.

The sociality of stewardship
Stewardship has been frequentlybut not exclusivelyconceived as a market-driven concept. 87Portraying stewardship as a means to ensure the delivery of services to beneficiaries with the aim of achieving financial returns resulted in the introduction of a monolithic vision of stewardship that shaped investment as a mostly instrumental activity, deprived of ancillary (e.g.non-financial) considerations. 88 As it has been advanced, social norms 'make for qualitative differences among human goods, and these qualitative differences are matched by ingenious mental operations involving qualitative differences among different 'kinds' of money': Sunstein (n 63). 87Katelouzou and Sergakis (n 3) 572.On other non-market factors, see the academic literature focusing on politics and 'halo signalling' as significant drivers of stewardship at n 8 above. 88See, for example, the UK Stewardship Code's focus on the creation of long-term value for clients and beneficiaries; see also the FRC's ambition to create a 'market for stewardship' by beneficiaries and endinvestors aiming to extract more information from institutional investors on stewardship activities and has been enriched with ESG considerations in the latest UK Stewardship Code, 89 a decisive move of stewardship towards a holistic dimension with a mixture of instrumental and non-instrumental premises is not blatantly evident at this early stage.The instrumentalisation of stewardship for commercial considerations may have allowed the discussion of its market trend and social norm facets predominantly under a financially driven prism.Stewardship can be a social norm even when purely financial agendas are being pursued, to the extent that it becomes a value and modus operandi that posits that stewardship is vital for the creation of financial value.The novel phase is the development of stewardship as a social norm for the inclusion of non-financial investment objectives.
Where can we draw a line between the market-trend and social-norm facets of stewardship?The answer may lie in the observation that even if stewardship actors want to formally portray themselves as meaningful adopters of stewardship ideals, driven by self-interest and instrumental reasons, the sociality of stewardship will eventually diminish the percentage of such actors, by gradually converting them into meaningful stewards.Notwithstanding the notably optimistic interpretation of stewardship's sociality, we argue that greenwashing (or other similar trends) are bound to last as long as sociality and enforcement mechanisms 90 remain dormant.
In the meantime, it will continue to be particularly arduous to decipher the underlying rationales of signalling mechanisms when used by stewards. 91ocial norms function by definition as signalling devices since, by adhering to a norm, actors convey the message that they have particular traits.Actors may also be willing to adopt a conditional cooperation strategy by signalling their preference for ignoring immediate payoffs in favour of repeated cooperation with similarly minded parties. 92The introduction of soft law stewardship provisions in a country may denote its willingness to signal attractiveness. 93Adherence to soft law stewardship provisions from investors formulate demands for the provision of such services: for an overview of the FRC's and other initiatives' focus on the market for stewardship, see D. Katelouzou  can also function as a signalling mechanism, bringing reputational and commercial benefits to stewards with regard to their relationship with other investors, competitors, clients/beneficiaries, as well as investee companies' boards.Such signalling effects are thus able to vivify the demand side of the stewardship market. 94Instrumentalisation strategies of such adherence purporting to promote an idealised and superficial image of stewardship cannot be excluded; moreover, the impact of competition between different stewards needs to be taken into account in this context.Asset managers may well use stewardship reports as 'promotional materials' 95 and marketing motives may also influence their voting patterns, aiming to be seen as meaningful stewards to regulators and investors. 96Investors' positive feedback on such practices also denotes the growing normalisation of holistic stewardship, since they consciously reward asset managers' public image as good stewards.
With that being said, it cannot be argued that stewardship presents the characteristics of a mere market trend because it goes against the very interests of those organisations that abide by it.As a matter of fact, it is rhetorically argued that 'many norm entrepreneurs do not so much act against their interests as they act in accordance with a redefined understanding of their interests'. 97It would, therefore, be a shortcoming to state that the real economic interest of stewardship is not traceable.In reality, the overarching interest in exercising stewardship cannot be a purely economic one.In our view of human nature and cognition, parties conceive their self-interest through a normative lens formed by the culture and values they espouse, which constitute their identity.Moralising waves and trends could overlap, leading policy makers and academic literature to state that stewardship is just a trend, 98 whilst, it could be said, it is also a trend. 99levating the debate on stewardship's identity as a social norm, it is advanced that 'the market for stewardship' is only the surface beneath which another more critical ecosystem operates: the 'market for norms'. 100ational and self-interested actors may well choose to be part of this market for norms by adapting their own informal rules to the created conditions of the 'normification' process.The existence of social audience members is also crucial in conferring esteem or opprobrium to three categories of 'change agents': 101 self-motivated leaders, norm entrepreneurs, and opinion leaders.The first ones challenge the existing norm at an early stage, in light of their significant 'endowments and talents', by expecting to reap significant benefits and by facilitating communication and coordination.The second possess highly technical norm-related knowhow in their field and are willing to be part of this 'market for norms' in light of the numerous experts in the field valuing the entrepreneurs' contribution.The third are not pioneers in the norm change process but evaluate the other two actors by proceeding to an endorsement of the defended cause.Opinion leaders are thus critical in the amplification of the new norm across a wide range of actors in light of their social gravitas. 102Norm changes occur, inter alia, in light of an exogenous shock creating new economic conditions. 103he nascent stewardship concept emerged after the global financial crisis, rendering investors subject to public opprobrium for their alleged contribution to several market failures, either by acquiescence or by active support of excessively risky decision-making processes. 104Together with media and political actors, the members of the social audience consist of stewards' clients, such as asset owners, ultimate beneficiaries of funds, or retail investors that have demonstrated in recent years a slow-paced yet steady manifestation of interest in topics dealt with by stewards, especially in non-financial matters. 105orm changers are easily identifiable in the area of stewardship.Selfmotivated leaders are best embodied by activist hedge funds or one of the Big Three asset managers, which set the tone in the redirection of stewardship after major economic or social events. 106Norm entrepreneurs are the large asset managers who aim to embark upon the stewardship bandwagon 101 'Change agents' are the drivers behind the emergence of new social norms: ibid, 15. 102 Ibid, 17-20. 103 (by also signing up to stewardship soft law instruments) and embrace the new social norm.Lastly, opinion leaders can be any of the Big Three asset managers (if they have not triggered the norm change as self-motivated leaders) whose voice is influential and can create a cascading effect upon the global investor community via public announcements or other activities. 107conomic (global financial crisis), geopolitical (Ukraine war and energy crisis) or social (BlackLivesMatter) phenomena are bound to recalibrate the various facets of stewardship by altering its current specificities and sociality.Stewardship then represents a wide normified ecosystem that constantly evolves and adapts to global challenges by testifying to 'market for norms' in which various players want to partake.
The Big Three are also sensitive to how they are perceived by their own stakeholders and, more specifically, the public. 108Bearing this pressure in mind, the temptation to engage in 'the exercise of anti-social power ultimately depends on internal power dynamics within the institution.' 109Therefore, real entity and social norm theories demonstrate that the interaction dynamics influence expectations of stewardship and are also relevant in enabling us to understand what can be realistically achieved by stewards.
Moreover, sociality elementssuch as interaction or expression of preferences in relation to stewardship mattershave started arising from institutional investors' clients and beneficiaries, with market 110 and regulatory 107 See, for example, Larry Fink's annual letter to CEOs: https://www.blackrock.com/corporate/investorrelations/larry-fink-ceo-letter. 108See for example the anecdotal evidence provided showing that the Big Three are primarily concerned to be seen as having a positive impact on the world, being subject to a constant scrutinising of their market impact: Lund (n 106) 41. 109 Ibid.'Anti-social' behaviour is intented as going against socially responsible patterns.Market actors, such as asset managers (e.g.Blackrock and DWS) and service providers (e.g.Minerva Analytics), have declared their commitment or developed software to facilitate the expression of voting or stewardship preferences in pooled funds, paving the way for the re-enfranchisement of shareholders at the asset owner level.In parallel, ultimate beneficiaries are increasingly given opportunities to express their views on a series of matters, by emitting advisory votes to asset managers ahead of AGMs via companies that offer voting API services to pension schemes (e.g.Tumelo).Principles for Responsible Investment (PRI) has also focused on guiding pension funds in the integration of ultimate beneficiaries' sustainability preferences with specific solutions and survey templates: PRI, support 111 aiming to develop this incipient agenda.The sociality dynamic from the bottom of the investment chain, with individuals engaging with institutional investors and asset managers to further nurture stewardship's role and mission, is still at an embryonic stage.Nevertheless, stewardshiprelated preferences from individuals denote stewardship's expanding social norm nature into non-financial territories. 112s previously mentioned, even a pure profit maximisation outlook can be perceived as a social good by those who equate such strategy with a prosperous efficient society.Even in that instrumentalised context, sociality may well occur and prosper.Both pure profit maximisation and the non-financial agenda (e.g.among other trends, ESG, that is not entirely divorced from economic considerations) can only be explained by reference to social norms.For example, the predominance of corporate greed and excessive focus on various emoluments in the UK and US in the 1980s and 1990s are also explained via the social norms prevailing at that time, which deified wealth as a signal of success and CEO social status. 113Our sociological analytical lens thus advances the argument that all behaviours are socially determined.Or, as previously said, no interest can be purely economic.
'Understanding and Aligning with Beneficiaries' Sustainability Preferences' (2021) at https://www.unpri.org/strategy-policy-and-strategic-asset-allocation/understanding-and-aligning-withbeneficiaries-sustainability-preferences/7497.article.Dutch pension funds have occasionally offered a real vote to ultimate beneficiaries on certain sustainability issues and executed the members' vote: for the empirical data as well as other examples of integration of individuals' preferences by funds, see R. Bauer  945.So even if stewardship-related preferences might be dismissed as merely a fashionable trend, the social norm element cannot be ignored.Given the fact that 'choices are a function of prevailing social meanings and roles, which can bring into effect a wide range of relevant norms' (ibid.25), mutatis mutandis, investors' preferences already constitute embryonic evidence of a social norm for nonfinancial preferences.The fact that institutional investors and asset managers may be called upon to demonstrate how they take them into consideration in their modus operandi is a thus logical consequence. 113B.R. Cheffins, The Public Company Transformed (Oxford: Oxford University Press, 2019) 274, explaining that in the late 1990s in the US, CEOs were very highly paid and treated by the media as royalty and larger-than-life individuals: 'CEOs were increasingly being thought of as iconic symbols of corporate America's success, as such individuals logically would have been thought of as appropriate recipients of generous compensation'.
The perspective of enabling individuals to express their investment preferences in a highly intermediated chain, or having realistic expectations of their impact upon the exercise of stewardship by contributing to its modus operandi, has been met with some criticism. 114Yet we can argue that the growing interest that individuals have started showing in the area of ESG and stewardship's mission115 and theperfectible yet presentmeans for engagement will not only transform stewardship but also offer a continuity in its social norm facet, with individuals willing to interact consistently with stewards.

Stewardship's transformative power as a social norm
A transnational social norm?
The proliferation of soft law stewardship instruments at the global scale, albeit within different conceptual and aspirational frameworks, 116 as well as the cross-border activities of institutional investors, 117 may also point to the emergence of stewardship as a transnational social norm. 118Borrowing elements from political science literature on international norms, 119 we argue that stewardship embodies the three key lifecycle elements of a transnational social norm: a) its emergence through persuasion by entrepreneurs, that is apt to transform ideas into norms; b) its broad acceptance via imitation dynamics, which originate from pressure or self-legitimisation motives; and c) its internalisation by various actors.
Although we can certainly observe the wide acceptance of the first element, doubts may be formed in respect of stewardship's broad acceptance at the global scale.An optimistic view can support such acceptance, while acknowledging that interpretative trends on stewardship's content and objectives will continue to vary.The initial facet of shareholder stewardship has nevertheless been commonly accepted by and as a way for stewards to act as universal owners, exercising their corporate governance and investment management duties, while contributing to social value. 120oreover, while one cannot yet observe internalisation across various national settings, the proliferation of soft law instruments across the globe, as well as global stewardship soft law instruments, 121 have inevitably facilitated such process and will continue to do so.The SRDII has marked the normative territory for stewardship across the EU by rendering institutional investors and asset managers subject to a series of disclosure obligations regarding how they perform stewardship. 122In any case, the possible deviations from these three constitutive elements of a transnational social norm do not imply the absence of a social norm or the presence of a mere trend, but only signals the emergence of a nascent social norm into a new, still-in-the-process-of-being-internalised normative spectrum.
The realisation that stewardship is quintessentially a transnational social normprior to being acknowledged as a market trend and/or to be subject to any legal (soft or hard) 'normification'necessitates the examination of its capacity to influence action based solely on its sociality and independently of external factors.Indeed, it could be argued that its sociality may not necessarily equate its capacity todirectly or indirectlyinfluence behavioural patterns and actively lead to action. 123Nevertheless, if stewardships' persuasive force may suffice to prompt stewardship groups to take initiatives, it may well stand as a credible alternative to any 'normification' in a certain jurisdiction. 124Stewardship's autonomous capability to pioneer transformative initiatives at the national, regional, and international levels can thus offer insights into its potential.It may also enlighten us with regard to (un)expected developments in the reorientation of stewardship goals, given the constantly evolving dynamics within stewardship's sociality spectrum.
There is also a 'strategic social construction' within which the various actors operate rationally to shape and reorient preferences, identities or social context. 125In such a meticulously calculated process, these actors aim to maximise their utilities via the amendment of other players' utility function so that norm entrepreneurs can publicly portray their adherence to the social norm. 126In essence, the proliferation of stewardship activities amongst institutional investors and asset managers, as well as of soft law instruments across the globe, depictboth on stewards' and regulators' sidethe need to portray a commitment to a social norm by luring all possible counterparties to the same conceptual framework.In this way, signalling mechanisms can maximise the desired impact for the norm entrepreneur's benefit.Hence, stewardship as a spontaneous and disordered market trend does not exist.There is an underlying set of strategic and systematic social interactions connected to stewardship that are necessary for its social construction. 127When social interactions lead to a successful internalisation by parties and become institutionalised, they constitute social norms.
Moreover, the transnational dimension of stewardship becomes relevant in light of the global challenges (climate change, wars, energy crisis etc), which demand a coordinated response from the investor community, so as not only to maximise their impact on investee entities but also to potentially address such challenges via stewardship practices.9 Referring to the relationships between states (agents) and the international system (structure).
private industry, and social movements, have emerged as agents playing a significant role in international events since the 1980s.Agency has shifted from states, and cooperation processes among state and non-state actors, which are now more embedded within the international relations status quo, demonstrate their capacity to have 'more than linear impacts on problems facing states'. 130he content of stewardship, the type of stewards, as well as the expectations from the practice of stewardship, will continue to shift rapidly in different directions; the internalisation of stewardship is bound to evolve at a different pace across the globe but the collectivised realisation that stewardship has now become a mainstream modus operandi that safeguards investors' navigation in a highly uncertain world is no longer a utopian scenario.The multiplication of global challenges is inevitably accelerating the adaptation of (willing or reticent) stewards to a new investment philosophy.ESG is the current instantiation of this transformational journey, in which stewardship has a key role to play as a social norm and not a mere market trend.

The furtherance of non-instrumentality: the ESG paradigm
Stewardship's sociality can also be seen as the driving force behind the emergence of non-instrumental behavioural patterns, namely stewardship that adopts a more holistic approach in embracing the values of stewardship's non-financial sociality facets by conveying the message that, irrespective of financial goals that also depict underlying sociality traits and cooperation mechanisms for achieving such goals, stewardship is 'the right thing to do'. 131Such facets include not solely stewardship's original archetype, namely the corporate governance and investment management roles driven by financial considerations, but also its evolving non-financial aspects, which have become a more recent focus of actors and normsetters in this field. 132It is thus a non-instrumental vision of stewardship that elevates it from a market trend to an expansive social norm, capable of grouping financial and non-financial traits.
Non-financial goals have been best and most recently encapsulated by the ESG agenda in an activist and coordinated fashion. 133The Big Three have portrayed themselves as aligned with ESG sustainability, aiming to appease both the public and regulators, 134 without being immune to concerns about potential 'rational hypocrisy'. 135Considerable scepticism has been expressed about ESG investment strategies (ranging from the prevalence of financial rewards to ESG's premise and compatibility with trustees' fiduciary duties 136 to greenwashing) 137 defying its fundamental premises of allocating assets with ESG criteria in mind.Soft law instruments have also embraced the ESG elements by including them in their provisions, with very few exceptions at the global scale. 138he sociality of stewardship becomes crucial in the ESG operational spectrum for several reasons: first, ESG is transforming stewardship's traditional focus by shifting it from the corporate governance and investment management prerogatives towards novel objectives. 139The sociality element is thus capable of reinforcing such transformational journey for stewardship in light of the myriad interactions between investors and ongoing global conditions. 140Second, it has the capacity to influence market actors to opt for the compliance to a social norm when exercising stewardship (by thus pursuing financial and non-financial goals) instead of exclusively pursuing financial rewards (by instrumentalising stewardship as a mere market trend).Third, in light of ESG's transnational features, we argue that it is the sociality (and not the market trend) facet of stewardship that is best apt to unleash ESG investments' potential to address global challenges via investors' interactions and overall presence in the markets. 141Fourth, the transnational element of ESG resulting from such interactions will most probably have cascading normative effects on soft law instruments that will not simply include ESG elements in their provisions might follow the UK Stewardship Code's shifting focus on ESG as an overarching prerogative for investors.Whether such reorientation of soft law tools will be decisive to achieve real change amongst investment strategies is a topic for further reflexion; what matters is the potential for signalling such a shift, which may well result in a transformational journey across the investor community. 142n relation to the dynamics between financial rewards and social norms in markets, the academic literature has accepted the former as prevalent, while acknowledging that dilemmas between rewards and norms exist. 143Transposing this observation in the stewardship spectrum, should the fact that some investors decide to continue investing without putting ESG prerogatives first constitute evidence that stewardship is nothing more than a market trend and a purely instrumental social norm?Any investment decision could simply depict the fact that social norms are not always capable of counteracting financial rewards.This does not negate the existence of norms or their influence.Nevertheless, if we accept that all behaviour is driven by social norms and that profit seeking is just the manifestation of a particular kind of social norm and rationalisation, then we can show how the gradual change in social norms will shift behaviour away from pure profit seeking towards non-financial (e.g.ESG) investment.
Mutatis mutandis, not adhering to certain principles of stewardship does not imply a disavowal of certain norms, but only that we are in the process of erroneously considering the financial advantages to be (at least in the short term) 144 more valuable compared to stewardship's different perception of sociality.The crucial matter under investigation is not how much profit shareholders are content to sacrifice, 145 but that many of them are keen to pursue profit while espousing non-financial values. 146The social norm aspect is well-hidden provides a more holistic operational safeguard for the pursuit of both financial and non-financial goals, 147 thanks to the numerous cross-fertilising interactions between actors that depict stewardship's constantly evolving concept towards becoming a 'safety valve' for investors' influence on global challenges. 148ringing sociality to the forefront as a vital component for the proliferation of non-instrumental stewardship activities, the synergies between different stewardship actors and groups need to be unearthed.As a first layer of analysis, nascent synergies between activist and non-activist investors may well become the liberating factor 149 which will pave the way for the normalisation of non-instrumental stewardship activities.Such synergies will allow activist funds to demonstrate their stewardship aspirations and non-activist ones to embrace new and transformative agendas in ESG.If activist investors are seen in this capacity as 'information intermediaries' or 'arbitrageurs', 150 the way for a more purposeful and non-instrumental stewardship does not primarily lie within the prescriptive aspirations of soft or hard law stewardship provisions, but in the inherent sociality dynamics between different actors. 151145 Pacces opines that '[t]he question remains how much profit shareholders are prepared to give up to pursue sustainability': Pacces (n 137) 3. Critical theorists opine that 'many investors … are unwilling to sacrifice profits for environmental gains' and that '[w]hatever environmental sensitivities investors may have, they function within a financial system whose aim is to mobilise capital […] in order for it to deliver a profit': B. Sjåfjell and B.J. Richardson, 'Capitalism, the Sustainability Crisis, and the Limitations of Current Business Governance' in B. Sjåfjell and B.J. Richardson (eds), Company Law and Sustainability: Legal Barriers and Opportunities (Cambridge University Press, 2015) 1, 3, 10. 146 'Shareholders are the main drivers of the green transition, because they worry about the long-term prospects of the companies they invest in, as this is how their shares are valued': J. Lau Hansen, 'Unsustainable Sustainability', 8 March 2022, Oxford Business Law Blog at https://www.law.ox.ac.uk/business-law-blog/blog/2022/03/unstainable-sustainability. 147ESG, after all, can be adopted so as to mitigate systemic risks and with a predominant financial focus that aims to protect financial returns' continuity: V.H. Ho, 'Risk-Related Activism: The Business Case for Monitoring Nonfinancial Risk' (2016) 41(3) Journal of Corporation Law 647; see also Katelouzou and  Klettner (n 138). 148This is perhaps the reason for which it has been argued that the acuteness of the lack of economic incentives to invest in stewardship may be less relevant in the ESG field: see Katelouzou and Puchniak (n 1) (2022) 24. 149S. Kedia, L.T. Starks and X. Wang, 'Institutional Investors and Hedge Fund Activism' (2021) 10(1) The Review of Corporate Finance Studies 1; Christie (n 135) 921. 150Gilson and Gordon (n 141). 151See, contra, the empirical data showing that, at least in relation to what is mentioned in stewardship statements in compliance with the UK Stewardship Code, the 'stewardship arbitrageur' role appears to be true; this may imply that such stewardship role can be exercised within and not outside the regulatory spectrum, as Gilson and Gordon (ibid) advocate: Katelouzou (n 37) 754.We argue that the sociality of stewardship is prevalent in the development of such roles and coalitions between actors and that stewardship norms are merely present to evidence such dynamics; even if such norms are able to further encourage the development of synergies, their role remains facilitative and cannot amount to a triggering factor.If stewardship statements align with such regulatory norms, this disclosure pattern may certainly demonstrate the willingness to display alignment and gain legitimacy and social approbation but is not sufficient to The same synergies can be developed between minority and controlling shareholders, with the latter being nudged to follow more actively the ESG agenda with their associated 152 Moreover, investors' 'naming and shaming' strategies against companies that do not embrace ESG elements may also contribute to 'norm creation through publicity'. 153'Wolf-pack' activism is also another notable sociality facet of stewardship, bringing together various hedge funds, with the activity being spurred by a lead activist. 154astly, the various investor initiatives purporting to defend transnational ESG (mostly climate issues) also testify to stewardship's universal sociality. 155n a nutshell, the sociality of stewardship may prove critical in constantly rejuvenating its features, offering new directions, and cementing its credibility in light of global challenges and continuity in its empowering role of a noninstrumental agenda.The instrumentalisation of stewardship by institutional investors and governments cannot be excluded, as it may also become a perfectly viable and cost-effective strategy to nurture an acceptable public image and maintain a reputational equilibrium without altering their selfinterests. 156

Regulatory trends and the perils of normative coerciveness
The applicability of real entity and social norm theories to the concept of stewardship purported to demonstrate, on the one hand, its autonomous existence outside of the law and, on the other hand, its constantly evolving ecosystem in correlation with market and social challenges.Both facets lead us organically to the realisation that stewardship cannot be efficiently dealt with through the adoption of coercive legal tools, since there are holistically represent the well-hidden sociality forces between investors that are independent of any 'normification'. 152 sociality elements that can be sufficiently supported by soft law and become more effective than hard law.The conception of individuals as self-interested utility maximisers pursuit of instrumentally rational goals implies that the only way to prevent them from behaving in a way that harms society (when there are externalities or other sorts of market failure) is to punish or reward them.But if we conceive of individual behaviour as shaped by values, norms and culture, then soft measures may be more effective than the threat of punishment or the promise of a financial reward, as they can nurture the growth of such social norms.Nevertheless, shareholder stewardship's autonomy and sociality elements have not yet been unearthed in policy considerations.
The originality of the approach put forward in this study lies in the realisation of inner dynamics within the investor community that, if neglected by legislators or policy makers, risk leaving shareholder stewardship in an 'operational limbo' oreven worseperpetuating a monolithic vision of investment that becomes hostage of variable interpretations from legislators and policy makers.A characteristic example of such perils for the future of shareholder stewardship is the numerous US legislative anti-ESG initiatives that purport to impose a stringent operational framework upon institutional investors. 157Indeed, investment strategies that are not purely profit-driven are seen as problematic, with the result of pension funds and asset managers being blocked from integrating ESG factors.Despite the uncertain future of some anti-ESG legislative bills, efforts to supress the holistic vision of shareholder stewardship have succeeded in many US states. 158The polarisation of the current debate on institutional investors' stewardship role and fiduciary duties does not only risk harming stewards and their clients/beneficiaries but also confining shareholder stewardship in a rigid and one-sided operational framework that neglects its social and autonomous dimension. 159n the EU, the vision of shareholder stewardship has been less dogmatic compared to the US, in light of the different political trends, as well as the proliferation of ESG-related norms within various soft and hard law initiatives.Yet, the trend in the EU in relation to stewardship's sociality has been somewhat unorthodox, treating stewardship predominantly as a market-driven trend that ensures securing benefits for clients and beneficiaries.Stewardship has thus become hostage to being exclusively depicted via its market modus operandi and not in terms of its wider social norm facet, that is able produce more knowledge, interaction, and sociality within the investment chain.
In Europe, the SRDII came into force after a certain number of soft law tools had been already adopted at the national level in four (now three) EU Member States, i.e. the UK,160 the Netherlands, 161 Italy, 162 and Denmark, 163 as well as Switzerland 164 and Norway. 165Moreover, these soft law tools depicted, at the time they were introduced, pre-existing market trends, as their source consisted (in most cases) of market actor associations. 166The intentions behind these soft tools were the fruit of shared social understandings of investors' stewardship role within the investment chain.The pre-SRDII market-driven initiatives constitute an example of recognition of an antecedent 'process' of stewardship's identity as a social act.The soft 'normification' of stewardship constitutes the ultimate 'product', by advancing 'social acts' into 'social objects'. 167Indeed, social norms derive 'from social contract reasoning […] employed by players in order to agree on basic principles and norms when equilibrium institutions are not already established', 168 as became the case not only with the soft law instruments in Europe but also across the globe. 169The further act of elevating stewardship into a 'semi-hard' duty, as it will be shown below, became a mere recognition of its already existing essence as a social norm. 170ven though the term 'stewardship' is used only once in the SRDII, there are engagement and disclosure obligations imposed under Article 3g: 171 institutional investors as insurance companies and pension funds) and asset managers are expected to develop an engagement policy that would describe, among other things: how shareholder engagement is integrated in their investment strategy; how the financial and non-financial performance of investee companies are monitored; how dialogue is conducted; how voting rights are exercised; how other shareholders or stakeholders have been engaged with, and; how actual and potential conflicts of interests are managed. 172This engagement policy is subject to an annual disclosure obligation, along with its implementation. 173The overall disclosure framework is based upon the 'comply-or-explain' concept, 174 offering a certain degree of flexibility and moving away from a 'one-size-fits-all' approach in corporate governance.
Additionally, institutional investors and asset managers are expected to annually disclose their investment strategies (including how their investment strategy contributes to the medium-to-long-term performance of their assets) and their arrangements with each other. 175These disclosure obligations denote the willingness to ensure the provision of social information so as to call forth social expectations out of the publicisation of the numerous and ongoing interactions between institutional investors and asset managers. 176As a result, it is expected that activities will proliferate via increased cooperation and become transparent, by depicting the 'multiple equilibria, thus providing an opportunity for lawmakers to create focal points'. 177ndeed, stewardship as a social norm is a fertile ground for such equilibria to become visible to any party interested in such disclosures.
Palgrave Dictionary of Economics and the Law (London: McMillan, 1998).Social norms inevitably precede the normative action since the imposition of a certain conduct relies upon a shared understanding that an embryonic social norm already exists: Sunstein (n 63). 171SRD II, Recital 19: 'A medium to long-term approach is a key enable of responsible stewardship of assets.'.See also European Commission, MEMO, Action Plan on European company law and corporate governance: Frequently Asked Questions, 12 December 2012, https://ec.europa.eu/commission/presscorner/detail/en/MEMO_12_972) where the European Commission uses the term stewardship as synonymous to shareholder engagement. 172SRD II, Art.3g(1)(a). 173SRD II, Art.3g(1)(b).Additionally, institutional investors and asset managers are expected under Articles 3h and 3i to disclose annually their investment strategies (including how their investment strategy contributes to the medium to long-term performance of their assets) and their arrangements with each other. 174SRD II, Art.3g(1). 175SRD II, Art.3h and 3i. 176Bicchieri and Dimant (n 72). 177Cooter (n 76).On law as a focal point, see Basu (n 27).The existence of multiple equilibria and the fact that, apart from law, 'history and chance determine where the system settles, [and that] [i]n the case of social norms, however, law can influence where the system settles by coordinating expectations' could confirm that, if stewardship is not yet commonly accepted as a social norm it is because social norms are multiple as equilibria are.Therefore, it could be argued that a gradual intervention by legislators is symptomatic of expectations andby consequenceof the existence a form of social norm: ibid.
Realising that the abovementioned provisions cannot be seen as mere disclosure tools, the SRDII is also not far from imposing a 'duty to demonstrate engagement' 178 on grounds of public relating to sustainable, longterm shareholder behaviour.The imposed disclosure under Article 3 g leads to the conclusion that institutional shareholder engagement needs to be undertaken and that this 'norm nudging' aims to normalise this behavioural pattern, while rendering the sociality aspects between institutional investors and asset managers transparent.As has been argued, this testifies to a move towards 'hardening' 179 shareholder stewardship, a trend that is not met in soft law stewardship tools (codes, principles or guidelines), which conceive stewardship as a voluntary practice.
The 'comply or explain' approach also testifies to the existence of stewardship as a social norm, since it provides indirect evidence that such norm exists.Indeed, it has been advanced that the 'indirect evidence' approach is accurate in verifying the existence of a social norm. 180An institutional investor or asset manager that opts for 'explain' justifies the very existence of stewardship as a social norm, even if it disregards it, since it recognises this norm against its own practices.There is thus a de facto separation of the norm's existence from a change in its operationalisation by the concerned party. 181The concerned party is also careful about not coming across as blatantly indifferent to the social norm by making use of the 'explain' option, since being observed as violating the 'comply or explain' principle (and thus stewardship in its entirety) would impose reputational costs and expose the party to informal enforcement mechanisms. 182e importance of non-coercive legal norms Soft law tools seem more appropriate to the variegated facets of stewardship and the preservation of core values around its operational mandate.These values have been categorised in the academic literature as flexibility, compliance, legitimacy, and signalling. 183Among all four elements, whose importance need not to be reinstated in this study, legitimacy seems particularly relevant to the development of stewardship as a social norm and the lifeblood of real entities.
In the social dynamics ecosystem of stewardship, soft stewardship tools undoubtedly help institutional investors to seek legitimacy from constituencies interested in their activities, whether those are regulators or other market actors.SRDII provisions purport to reinforce the interaction between market actors within investment chain, as well as between these actors and society (ranging from the ultimate beneficiaries to various stakeholders). 184The above-mentioned disclosure obligations aim to move investors away from pure profit-maximisation goals by nudging them to concomitantly promote non-instrumental goals. 185There is no doubt that, given their voluntary and constantly evolving nature, 186 soft tools can provide additional incentives to stewards to nurture further informational interactions with other market actors through their stewardship statements, going beyond the rather crystallised disclosure SRDII spectrum. 187Indeed, soft law tools can integrate additional informational elements for stewards by offering several opportunities for more information interaction and conquering legitimacy within a multi-layered perspective.The role of legal tools should preferably become a facilitating force for more interaction and an incentivisation mechanism for seeking legitimacy from other constituencies.
Soft law measures also avoid problems that arise when knowledge about circumstances and opportunities is dispersed, which precludes successful 'central planning' of social life, 188 thus reclaiming space for individual experimentation.Coercive one-size-fits-all tools permit little room for genuine individualism, which is much needed in the area of stewardship not only in light of the myriad social interactions that need to take place within a flexible spectrum but also to create space for innovation.Experimentalism is the cornerstone of stewardship, which has been in constant mutation since its inception.
As has been accurately depicted in the literature, five shareholder stewardship meanings have already seen the light at different points and places.These are: a) engagement of active stewards in companies' corporate governance; b) active shareholder engagement for the monitoring of controlling shareholders; c) use of the controlling power by company controllers for the benefit of stakeholders and society; d) advancement of the ESG concept within the investment chain; and e) investment management dimension within stewards' modus operandi. 189The importance of understanding such variegated visions and realities of stewardship, to fully grasp its past and anticipate its future, 190 leads us to the acceptance that beneficial outcomes and innovation will more likely come to fruition within a coercionfree of stewardship's nature as a social norm that is best preserved via soft law tools.Imposing or even indirectly nudging stewards to exercise a one-sided version of stewardship will not only prevent them from developing new synergies but will also endanger the effective allocation of their efforts towards the realisation of pre-set (but not necessarily efficient) targets for the global challenges lying ahead.The same holds true for regulatory initiatives aiming to galvanise stewardship by specifically targeting some market actors while excluding others: the example of large institutional investors and hedge fund activists comes to mind, with the latter being excluded from the stewardship regulatory vision.As has been argued, both types of actors have different stewardship domains and priorities that do need to be sacrificed in the name of stewardship homogenisation, as advanced by current regulatory trends. 191The monitoring of corporate activities can be best served by the entire investor community, and not by some specific actors, as this would not only deny their importance and evolving role within markets but also diminish the synergies that can be built across stewards on a spontaneous basis for the betterment of corporate governance.
Another reason in favour of soft law instruments is the impetus of preserving the 'evolutionary stability' 192 that stewardship can offer in its capacity as a social norm.Stewardship thus becomes the norm that keeps the different market actors aligned towards the realisation of a holistic mission of enhancing good corporate governance and investment management standards for the preservation of the global economy.The different actors do not need to be in perfect accordance in relation to the pursued interests, since self-interests will continue to be present insofar as stewardship functions as an 'equilibrium-selection' norm, 193 by assisting market actors to select such equilibrium within the global investment landscape.The adherence to this type of convention, which is also based upon self-interested beliefs, does 190  not create any particular concerns. 194It is the evolutionary aspect of the desired stability that is best preserved via soft law instruments that allows to develop within unbounded operational spaces and acquire novel characteristics and purpose.
Moreover, stewardship is not essentially against the self-interest of players.It is consistent with one interpretation of their self-interest, namely that engagement and ESG investment leads to long-term benefits.Soft law can normalise this interpretation of self-interestwhether it be factually correct or notand thus be effective.To the contrary, hard law risks signalling that stewardship goes against the self-interest of players, which would lead to them perceiving it as a regulatory constraint.In that case, they would do anything they could to comply only in letter and not in spirit of the legal norm.

Normative frictions or complementarities?
Undoubtedly, discordances or frictions between legal (soft or hard) provisions and the exercise of stewardship will continue to persist. 195The 'law in books' and the 'law in action' facets of stewardship will continue to mutually nurture each other, with soft law provisions aiming to depict with more expediency the ever-evolving stewardship trends compared to the SRDII provisions.Frictions are also inevitable between legal and social norms, without nonetheless putting at peril the sociality of stewardship. 196Indeed, the rigidity of SRDII norms cannot confine stewardship within its specific and prescriptive limits, nor can the same happen with soft law provisions.Stewardship as a social norm continues to exist independently of any legal provision that attempts to frame its specificities in a finite and time-limited fashion.Nevertheless, more intrusive norms, such as the above mentioned anti-ESG bills in the US, may well impede sociality dynamics from proliferating.
There is also a complementarity element between legal and social norms, with the latter acting as driving forces for adherence and/or meaningful compliance to the former. 197Even in the presence of legal constraints, social norms can fulfil a crucial role to ensure the proper compliance with such constraints and more generally societal adherence to legal provisions. 198Nevertheless, in a business context, if the rule is seen as externally imposed, the tendency could also be for the social norm to develop against the rule to minimise it, not to support it, hence the need for legal norms to be cognisant of investor needs and signal the legal reform's purpose as a depiction of their interests.
Another reservation about non-coerciveness could be soft law instruments' divergence across the globe as well as amongst stewardship groups in various national settings.This phenomenon could be seen as hardly convincing for the provision of a credible promise for stewardship's potential to contribute to the amelioration of various global challenges.Yet, the degree of stewardship's institutionalisation does not need to dispose of identical settings, as any form of act within this framework already constitutes a form of social norm. 199The fact that some stewardship practices or new soft law norms may still be in a process of adoption and that, possibly, they sometimes present themselves as trends when initially expressed, does not mean that they do not already bear a certain degree of institutionalisation.They can be institutionalised acts in one context and only partly institutionalised in another.The degree of institutionalisation may vary without diminishing the existence of a nascent social norm nor its correlation with cultural understandings and individuals' role in further shaping it.
Based on this observation and expectation of stewardship sociality's continuous evolution, we find in calls for a 'purposeful' stewardship 200 an organic burgeoning of its potential that is further supportedbut not ex novo constitutedby soft law norms.The recent example of the revamped UK Stewardship Code is a testimony to such evolution: the novel focus on stewardship's purpose and the acceptance that policy statements cannot suffice anymore to fulfil interested parties' expectations from stewardship provide a fertile ground for the recognition of the sociality of stewardship as the key driver of its existence and continuous proliferation.
Moreover, the calls for a reconceptualisation of what constitutes stewardship, namely the need to look beyond issuer-specific engagement, 201 testify to the same evolutionary trend that acknowledges the sociality and the farreaching effects of stewardship activities.The amendments made to the UK Stewardship Code's structure, scope, reporting requirements and overall focus demonstrate its alignment with wider societal changes (e.g.inclusion of systemic risks), with ESG elements indicating that 'the new UK Code is cutting with, not across, the grain of more general, if incipient, changes in society'. 202The very expansion of the Code's focus is also seen as a way to save the Code itself, in light of criticisms regarding its effectiveness.
From a regulatory point of viewto the extent that soft or hard law norms may be monitored and enforced by some bodies -204 maintaining a noncoercive approach also acknowledges and depicts stewardship's sociality and constant evolution.First of all, a flexible approach maintains and reinforces informal sanctions that are viewed as the basis of a social norm, being a crucial element in their enforcement. 205Most importantly, when in charge of monitoring such soft or hard law norms, policy makers can alter the signalling equilibrium to a norm by either rendering it more difficult to comply with the standards or easier for parties to avoid criticism for non-compliance. 206This is particularly important as the constant evolution of stewardship as a social norm, which is also subject (once legally 'normified') to monitoring and enforcement mechanisms, requires a constant adaptation of the enforcer's stance so as to avoid 'chilling effects' to its nascent features.This argument should not be interpreted as an indirect defence of hard law reforms once the evolutionary process has run its course, since sociality and autonomy will keep on transforming stewardship's various facets.
A characteristic example of such malleability is the Financial Reporting Council's abandonment of its tiering process 207 and the choice for a more holistic approach based on disclosure and the mere accord of the signatory status to the UK Stewardship Code.This may testify to the FRC's willingness to decrease the costs associated with signalling shortcomings in its effort to acknowledge that, since the last revision and expansion of the Code, signatory parties are now expected to report on a considerably wider agenda, encapsulating greater complexities and elements of sociality.Nothing 202 Davies (n 29) 66. 203 Reddy (n 114) 866.See also Puchniak's argument on the FRC's willingness to maintain the UK's position as the disseminator of global norms of good corporate governance by revising the UK Stewardship Code in 2020, notwithstanding the criticism that had been expressed in the Kingman review: Puchniak (n 5).The Kingman Reviww had expressed concerns about the Code's lack of effectiveness and the risks of boilerplate reporting in the absence of a change of direction: John Kingman, 'Independent Review of the Financial Reporting Council' (2018), https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/767387/frc-independent-review-finalreport.pdf.This has also resulted in the new wave of ESG stewardshipwhich may be driven more by social norms than economics.On Kingman Review's criticism, see also Davies (n 29) 45. 204 On the enforcement of shareholder stewardship, see Katelouzou and Sergakis (n 3). 205Falk, Fehr and Fischbacher (n 65) 3.This observation remains valid after a social norm has been subject to a legal 'normification' process since it constantly evolves and some novel aspects may not be fully encapsulated by soft or hard law provisions, making informal sanctions a more efficient and prompt enforcement method in light of a behavioural pattern that is non-conformant to the social norm. 206As it has been observed in the social norm literature, 'policy makers can change a particular signalling equilibrium by either increasing the cost of sending the signals (in which case fewer people will signal), or by decreasing the cost of failing to signal (that is, making it less likely that people who fail to signal will suffer ostracism or other sanctions because they are thought to be "bad" types)': Eriksson (n 75) 32. 207On the tiering process as an enforcement mechanism, see Katelouzou and Sergakis (n 3) 591-2.
precludes the future of tiering, which may well return once compliance to this new disclosure spectrum is internalised.For the time being, allowing stewardship to access more space, while adapting to an entirely new agenda, not only stewardship's social norm features but also safeguards its espousal by signatory parties.

Conclusion
Shareholder stewardship has frequently been conceived, promoted and implemented as a market-driven concept.The provision of stewardship services has been mostly centred on ensuring financial returns to ultimate beneficiaries and clients in an instrumental fashion that is deprived of other (e.g.non-financial) considerations.While recognising the existence and importance of stewardship's 'market trend' aspect, this article aims to fill a gap in the academic literature by revealing two of stewardship's fundamental facets: 'autonomy' and 'sociality'.
On the one hand, by borrowing real entity theory concepts as they have been advanced in company law, the article argues that stewardship groups are autonomous, independent of any 'normification' process and the law, as well as 'real' in their consequences.This theorisation of stewardship groups' 'autonomy' contributes to the academic debate by providing a novel rationale for the adoption of non-(or minimally)coercive norms.On the other hand, the article unearths stewardship's 'sociality' as a novel element with academic and policy-making relevance.Social norm traits and dynamics encapsulate stewardship's malleable and evolving nature and justify not only a non-coercive normative stance but, most importantly, an all-encompassing approach in expecting all types of activities (financially and non-financially oriented) and actors to become part of shareholder stewardship.
We are not agnostic of the myriad complexities across market actors, regulators and stewardship soft and hard law norms that will continue to question and renew stewardship's content, mission and facets.The ongoing proliferation of actors, activities and challenges at the global scale requires further research to construe a wide-reaching real entity and social norm theory of stewardship.The pragmaticand less ambitious purpose of this article is to explain stewardship's autonomy and sociality in a manner that can inform policy initiatives based on the need to respect both of these well-hidden stewardship features.This approach justifies the maintenance of non-coercive legal norms and the need to embrace stewardship in relation to any unchartered territory (e.g.operational, such as ESG, or geographical, such as viewing stewardship as a transnational social norm) and from any potential actor (e.g.hedge funds and not solely institutional investors) that is capable of contributing to its autonomy and sociality.This novel approach thus invites policy makers to reorient their activity and actor-based focus on a more holistic dimension and move away from rigid approaches, such as the anti-ESG bills in the Firstly, a holistic vision of stewardship activities that can include any attempt to embody stewardship's autonomy and sociality at the service of the goal of maintaining sound standards inside and outside the investment chain.Secondly, an overarching conceptualisation of stewardship actors that does not confine the exercise of stewardship to some categories by excluding othersinstead, it gathers all potential stewards within the same operational spectrum by enabling them to keep exercising their sociality traits in improving stewardship standards and investee companies overall.
After all, 'a vast array of social behaviors […] are not explained by the influence of law, but, instead, by the influence of social norms'. 208The time may have come for stewardship's autonomy and sociality to gain the prominence they deserve in the academic debate and inform policy making initiatives so that a more holistic and representative vision of stewardship can come forward.
66Ibid, 5.67J.N.Gordon, 'Systematic Stewardship' (2022) Journal of Corporation Law forthcoming, European Corporate Governance Institute Law Working Paper No. 566/2021, https://ssrn.com/abstract=3782814;see also A. Kokkinis, Corporate Law and Financial Instability (Abingdon: Routledge, 2018) 21-25, providing an overview of empirical evidence showing that in banks more powerful shareholders were associated with higher insolvency risk in the years leading up to the 2008 global financial crisis. 68Katelouzou and Puchniak (n 12).
Although this conceptualisation 84 A.N. Licht, 'Social Norms and the Law: Why Peoples Obey the Law' (2008) 4(3) The Review of Law and Economics 715, 717.22 Internationall Encyclopedia of the Social and Behavioral Sciences (Pergamon, 2002) 16150, 16151.On the notion of internalisation of an obligation, which triggers the creation of a social norm when such internalisation occurs among many actors in a community, see Cooter (n 76). 86The distinction between instrumentality and non-instrumentality is based on Weber's categorisation between instrumentally rational and value-rational actions.We argue that stewardship's sociality is best apt to drive market actors from instrumentally rational action to a mix of instrumental and value rational action (herein instrumental and non-instrumental action respectively): Max Weber, Economy and Society (Bedminster Press 1921) 24-25.Stewardship as a social norm is able to offer a reconceptualised version of profits, by inculcating a different (aka long term) mentality in relation to reaching financial and non-financial objectives.
85Licht turns to psychologists who have analysed structural links among social norms focusing on values; such values are '[a]t the individual level […] internalised social representations or moral beliefs that people appeal to as the ultimate rationale for their actions.At the group level, values are scripts or cultural ideals held in common by members of a group; the group's 'social mind': ibid, 728, citing D. Oyserman, 'Values, Psychological Perspectives' in N. Smelser and P. Baltes (eds), and E. Micheler, 'The Market for Stewardship and the Role of the Government' in Katelouzou and Puchniak (n 1) 67, 68-73.89Seethirdpartbelow.90On the various formal and informal enforcement mechanisms of shareholder stewardship as well as on a new enforcement taxonomy in this area, see Katelouzou and Sergakis (n 3). 91A notable example is signatory parties' motivations to join the Principles for Responsible Investment (PRI), which have been seen as driven by both societal and commercial motives.Signatories are also more likely to join the PRI network if social and environmental issues are considered more prominent in the countries where such signatories are based.R. Gibson, S. Glossner, P. Krueger, P. Matos and T. Steffen, 'Do Responsible Investors Invest Responsibly?' (2021) Review of Finance forthcoming, Swiss Finance Institute Research Paper No. 20-13, European Corporate Governance Institute -Finance Working Paper No. 712/2020, https://ssrn.com/abstract=3525530.
92'Discount rates' refer to individuals' variable (high or low) tendency to discount the future by deciding to forego immediate benefits of defecting by favouring the benefit of future cooperation that will materialise at a later stage: E. Posner, Law and Social Norms (Cambridge, MA: Harvard University Press, 2000).93Katelouzouand Puchniak (n 12) 29.
Ibid, 29. 104I. H.-Y. Chiu, 'Governing the Purpose of Investment Management: How the "Stewardship" Norm is being (Re)Developed in the UK and EU' (2021) European Corporate Governance Institute -Law Working Paper No. 602/2021, https://ssrn.com/abstract=3908561;A. Dignam, 'The Future of Shareholder Democracy in the Shadow of the Financial Crisis' (2013) 36 Seattle University Law Review 639. 105The percentage of retail investors wanting to contribute to corporate governance matters and to support ESG issues keeps rising.For some interesting empirical data, see EQ, 'Shareholder Voice: Responding to Uncertain Times' (2022) https://equiniti.com/uk/shareholder-voice-2022/;see also similar empirical evidence in sustainability preferences amongst different investor generations in A. Gelfand, 'The ESG Generation Gap: Millennials and Boomers Split on Their Investing Goals' (10 November 2022) Stanford Graduate School of Business, https://www.gsb.stanford.edu/insights/esg- generation-gap-millennials-boomers-split-their-investing-goals.106Moreover, notwithstanding the lack of transparency in relation to stewardship policy motivations, it has been alleged that the Big Three 'take tentative steps before adopting rules': D.S. Lund, 'Asset Managers as Regulators' (2022) 171 University of Pennsylvania Law Review, https://ssrn.com/abstract=3975847, 36.This may assist the market in predicting forthcoming actions based on soft engagement activities: ibid.
See contra the opinion expressed by Congressional Republicans that the personal views and values of such CEOs are orientating stewardship decisions: Schwartz (n 29) 52.See also the view that the variegated governance philosophies expressed by different asset managers can explain voting patters; leadership ideology and firm culture in the various stewardship groups can thus be relevant in shaping voting by asset managers: Bubb and Katan (n 49).As Fisch argues, 'socially or politically responsible investing behavior may be consistent with the personal preferences of fund managers, who view their actions as in the best interests of society': J.E. Fisch, 'Mutual Fund Stewardship and the Empty Voting Problem' (2021), 'The desire to contribute to a collective good is palpably a function of social norms': Sunstein (n 63) 111For example, the European Insurance and Occupational Pensions Authority (EIOPA), while acknowledging the challenging features of individuals' participation in this agenda, has expressed its support for Institutions for occupational retirement provision (IORPs) to gauge individual members' ESG preferences; such approximation to individual members is seen for IORPs as 'essential for justifying the integration of ESG factors' when complying with the Prudent Person Rule: EIOPA, 'EIOPA's response to the European Commission's consultation on the renewed sustainable finance strategy', 20/399, 15 July 2020 at https://www.eiopa.europa.eu/content/eiopa-responds-europeancommission-consultation-renewed-sustainable-finance-strategy_en.EIOPA has also included in its 2022 objectives the obligation for insurers and pension funds to 'reflect policy holder and pension scheme members preferences for sustainable investments': EIOPA, 'Revised Single Programming Document 2022-2024', 22/042, 27 January 2022, 26 at https://www.eiopa.europa.eu/documentlibrary/annual-work-programme/revised-single-programming-document-2022-2024_en.112 Within the wider 'agency-structure' 129 debate in international relations, non-state actors, such as international organisations, the community that applies it: D. Rönnegard and N.C.Smith, 'Shareholder Primacy vs. Stakeholder Theory: The Law as Constraint and Potential Enabler of Stakeholder Concerns' in J.S. Harrison, J.B. Barney, R.E.Freeman and R.A. Phillips (eds), The Cambridge Handbook of Stakeholder Theory (Cambridge University Press, 2019) 117.125Finnemore and Sikkink (n 97) 888.126Ibid, 910.127These synergies become particularly evident in the area of macro-stewardship, namely the engagement with 'governments, regulators and supranational organizations with the aim of seeking correction of market failures and mitigation of systemic risks to put markets on a more sustainable footing', see Aviva Investors, 'ESG Definitions Glossary', https://www.avivainvestors.com/en-gb/capabilities/esg-definitions-glossary/, cited by Katelouzou (n 37) 669. 128K. O'Neill, J. Balsiger, S.D. VanDeveer, 'Actors, Norms, and Impact: Recent International Cooperation Theory and the Influence of the Agent-Structure Debate' (2004) 14(7) Annual Review of Political Science 149, 151.
Katelouzou and Puchniak (n 12) 37. See also E. Dimson, O. Karakaş and X. Li, 'Coordinated Engagements' (2021) European Corporate Governance Institute -Finance Working Paper No. 721/2021, https://ssrn.com/abstract=3209072. 153See Puchniak (n 5). 154A. Brav, A. Dasgupta and R. Mathews, 'Wolf Pack Activism' (2021) 68(8) Management Science 5557.See also the empirical evidence regarding the compatibility of activist hedge funds with institutional investors, suggesting that this mutually beneficial relationship is linked to the creation of value and the improvement of performance and of corporate governance: A. Carrothers, 'Friends or Foes?Activist hedge Funds and Other Institutional Investors' (2017) 3(17) Economic & Business Review 38, 39.On the potential of stewardship's compatibility with hedge fund activism and on the ensuing risk of an adverse impact on the breadth and depth of shareholder stewardship, see Gomtsian (n 46). 155See, for example, the following initiatives that have gained prominence: the Climate Change 100+, Net-Zero Asset Owner Alliance (supported by the UN), the Net Zero Asset Managers initiative, Race to Zero, the Investor Agenda and the Paris Aligned Investment Initiative. 156E. Lim and D.W. Puchniak, 'Can a Global Legal Misfit be Fixed?Shareholder Stewardship in a Controlling Shareholder and ESG World' in Katelouzou and Puchniak (n 1) 599.
Ibid, 9.191Gomtsian (n 46)187.  19n 170) 479; see also F.A. Hayek, The Constitution of Liberty (Ronald Hamowy edn, University of Chicago Press, 2011).193Basu(n 170) 477 distinguishes 'rationality-limiting norms', when they 'limit the domain over which the rationality calculus is applied', 'preference-changing norms', when they are internalised in such a way that they ultimately shape a person's preferences, and 'equilibrium-selection norms'.For the purposes of the current study, we argue that stewardship transcends all three categories: it can be conceived as a rationality-limiting norm.to the extent that it drives investors forego utilitarianism in their modus operandi, a preference-changing norm, since it organically drives investors towards the development and pursuit of different preferences, and an equilibrium-selection norm, because it assists stewards in finding a common point of reference in the overall investment landscape while maintaining a certain level of self-interest.Self-interest does not preclude social norms.'There is no sharp dichotomy between rationality and social norms or between self-interest and social norms; what is rational and what is in an agent's self-interest are functions of social norms': Sunstein (n 63) 956.