The paper articulates a sort of dialectic of the ruling culturalist discourse that is currently cast on the East European region. The opening moment analyses the culturalization of the Eastern region's identity and its impact on the continental map. The second stage will shift the perspective to the particular level of the Eastern region itself, where an account of the events surrounding the Romanian “coup d’e´tat” from the summer of 2012 will track down the effects of the culturalist discourse in the internal social dynamic of the region, and its gradual overlapping with the class divide. Finally, once the issue of class is touched, the very adventures of the culturalist discourse will take us back to the transnational level, where the culturalist discourse could overcome the structural issue of class struggle.