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The concepts of place, place meaning and place attachment have been heavily researched by multiple academic disciplines, especially the field of recreation and natural resource management. While this is so, the research has been limited to geographical spaces of the physical world. There is an entirely different, yet surprisingly similar world that is waiting to be explored by place researchers, the virtual world. Due in large part to rapid advancements in technology, virtual reality is no longer limited to science fiction. Virtual worlds can now be accessed from the comfort of one's home on a personal computer, presenting an alternative world that can be perceived as very real to its users, and changing the traditional ways of recreation and travel. Therefore, this paper will identify why it is possible to become attached to a virtual place. The virtual world of Second Life will be used as a primary example.

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