The popularity and profitability of American gridiron football is beyond dispute. Recent polls put football as the overwhelming favorite of people who follow at least one sport and huge revenues are reported at both the professional and the university level. We know, however, that what is the case tells us little about what ought to be the case, and it is to the latter question that this paper is directed. I offer a three-pronged attack on the ethical acceptability of American football, both amateur and professional, based on (1) harm to the players, (2) objectification of the players, and (3) harm to others done by the players, leading to the conclusion that the sport, as currently constituted, is morally unacceptable.