Abstract

Objectives: To assess (1) adolescents’ preference to use social media (SM) to receive oral health information (OHI) and (2) factors associated with this preference.

Materials and methods: A cross-sectional survey was conducted in 2016, Eastern Province, Saudi Arabia including male middle school students. A questionnaire assessed explanatory variables including background, previous OHI seeking practices, internet use purposes, convenience of using SM for OHI and perceived usefulness of obtained OHI. The outcome variable was respondents’ preference to use SM to receive OHI. Simple and multiple logistic regression models were used for statistical analysis.

Results: The response rate was 91.2% (456/500). Of those, 57.5% preferred using SM to receive OHI. The odds for this were significantly associated with being Saudi (OR = 3.12, 95%CI = 1.36, 7.18), previously using Twitter (OR = 4.59, 95%CI = 1.77, 11.89) and Instagram for OHI (OR = 2.60, 95%CI = 1.51, 4.45), frequent use of the internet to obtain OHI (OR = 1.25, 95%CI = 1.02, 1.54) and ease of obtaining OHI using the Internet (OR = 2.69, 95%CI = 1.5, 4.39).

Conclusion: Most adolescents preferred using SM to receive OHI. This was associated with previous OHI seeking practices and convenience of using SM. These findings have implications for designing SM-based health education campaigns targeting adolescents.