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Given the negative effect that burnout has on the sales force, such as increased turnover intentions and decreased performance, measurement improvements on this multidimensional construct can have implications regarding how to manage the drivers and outcomes of burnout. However, little is known about the impact of the multiple burnout dimensions in sales contexts because researchers typically opt to collect data using the emotional exhaustion subscale instead of the complete Maslach burnout inventory, which also includes personal accomplishment and depersonalization facets. Using business-to-business and retail salespeople, this study reduces the 22-item burnout scale to 10 items in order to facilitate salesperson burnout research.

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Notes on contributors

Brian N. Rutherford

Brian N. Rutherford (Ph.D., Georgia State University), Assistant Professor of Marketing and Professional Sales, Michael J. Coles College of Business, Kennesaw State University, .

G. Alexander Hamwi

G. Alexander Hamwi (Ph.D., Georgia State University), Assistant Professor of Marketing, Missouri State University, .

Scott B. Friend

Scott B. Friend (Ph.D., Georgia State University), Assistant Professor of Marketing, University of Nebraska-Lincoln, .

Nathaniel N. Hartmann

Nathaniel N. Hartmann (MBA, Purdue University), Ph.D. Candidate, Purdue University, .

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