ABSTRACT
This paper proposes a model for visual communication design that builds on theories of rhetoric and functional literacy. It begins by analysing literature about the interrelationships between design and the theories of rhetoric and functional literacy. Then, a detailed revision of their components serves to develop a transdisciplinary model. Structural similarities among the theories allowed for comparison and identification of relevant elements in four categories: creator/producer, design method, visual information and audience. Finally, a model is proposed selecting the most relevant components for analysis and research in visual communication design.
Additional information
Notes on contributors
G. Mauricio Mejía
BiographiesG. Mauricio Mejía is an Assistant Professor at the Department of Visual Design, Faculty of Arts and Humanities, at the University of Caldas. He recently received his PhD degree in Design from the University of Minnesota. His research work focuses on design for social change. He is interested in the theory of rhetoric in design and how designed visual systems empower people with limited functional literacy.Sauman Chu
Sauman Chu is an Associate Professor at the Department of Design, Housing, and Apparel, College of Design, at the University of Minnesota. Her scholarship focuses on the application of technology in design education, and design and health. Research projects include human factors of interface design and the application of visual communication theory of interactive design in the area of health.
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