Abstract

Scholars such as Kahn and others have shown that the print news media have covered women candidates in ways likely to diminish their electoral viability. Those effects have yet to be verified in a non-experimentalsetting or extended to television. We offer non-experimental evidence of news-based effects for print news and television. We examine the effects of media coverage patterns by analyzing Senate races using the 1988-92 ANES Senate Election Study. Our results provide consistent support for the contention that news media coverage has disadvantaged women candidates in the eyes of voters. This work suggests a need for greater attention to research on broadcast news coverage of women candidates.