Though multiple-use conservationists (use the land for multiple purposes) and forever-wild preservationists (solely set aside land for nonhuman species) seem to be at odds, this article argues that key figures such as Gifford Pinchot and John Muir discredit this perceived discordance. As well, it probes into the unexplored arena of cowboy music gatherings as productive places for cooperation between the two groups. First, mystique of the cowboy is examined and unraveled through true stories of cowboy-environmentalist collaboration. This article addresses how cowboy poetry festivals function as entertainment and meeting places to support sustainable behavior through community-based social marketing techniques.