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Is Twitter just rehashing? Intermedia agenda setting between Twitter and mainstream media

 
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This paper investigates intermedia agenda setting between old and new media platforms through a study of the Norwegian Twitter and mainstream media agendas. The study tracks top tweets and headline news, asking whether Twitter mainly rehashes mainstream media content or actually produces original content. The study finds that Twitter and mainstream media are consistent on the salience of many issues, but also that Twitter gives attention to issues that are overlooked by mainstream media, such as news about environmental challenges and gender equality. The paper also suggests that Twitter contributes to an expansion of the elite, meaning that it has become an important platform for eloquent and media-savvy people outside the traditional political, economic, or academic elites.

Additional information

Author information

Ingrid Rogstad

Ingrid Rogstad was a research fellow at the Institute for Social Research in Oslo from 2011 to 2014 and received her PhD in political science from the University of Oslo (2015).

Funding

The article was funded by a scholarship provided by the Norwegian Research Council.

Acknowledgments

The author would like to thank Bernt Aardal, Rune Karlsen, Kari Steen-Johnsen, and Jo Saglie, as well as participants at the politics seminar at the Institute for Social Research for helpful comments to previous versions of the article.