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Research Article

“Fake News Is Anything They Say!” — Conceptualization and Weaponization of Fake News among the American Public

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Pages 755-778
Accepted author version posted online: 07 Jul 2020
Published online: 31 Jul 2020

ABSTRACT

This study examines the articulation of public opinion about so-called fake news using a national survey (N = 510) of U.S. adults conducted in 2018. We coded respondents’ open-ended answers about what is “fake news” and found that while some respondents adopted a politically neutral, descriptive definition, others provided a partisan, accusatory answer. Specifically, the weaponization of fake news was evident in the way respondents used the term to blame adversarial political and media targets. Perceptions of fake news prevalence, partisanship strength, and political interest were associated with a higher likelihood of providing a politicized and accusatory response about fake news. Accusations were polarized as a function of partisan identity and positively correlated with affective polarization. Results are discussed in light of the linguistic distinction of the term and what it means in the context of news media distrust and polarization.

Additional information

Funding

This work received funding support from the Elections Research Center, University of Wisconsin-Madison.

Notes on contributors

Chau Tong

Chau Tong is a doctoral candidate at the School of Journalism and Mass Communication at University of Wisconsin-Madison. Her research interests are broadly in areas of public opinion, political communication and political behavior.

Hyungjin Gill

Hyungjin Gill is a doctoral candidate at the University of Wisconsin-Madison School of Journalism and Mass Communication. His research focuses on examining how digital social networks affect civic engagement and party identification, and aims at identifying mobile user experience that shapes attitudes toward political information.

Jianing Li

Jianing Li is a Ph.D. student and a Knight Scholar of Communication and Civic Renewal in the School of Journalism and Mass Communication at University of Wisconsin-Madison. Her research focuses on the formation of misperceptions and the correction of misinformation in a contested communication environment.

Sebastián Valenzuela

Sebastián Valenzuela is Associate Professor in the School of Communications at Pontificia Universidad Católica de Chile and Associate Researcher at the Millennium Institute for Foundational Research on Data (IMFD) in Chile. He specializes in political communication and digital media. 

Hernando Rojas

Hernando Rojas is Helen Firstbrook Franklin professor and Director of the School of Journalism and Mass Communication at the University of Wisconsin-Madison. His scholarship focuses on political communication, in particular examining: (a) the deployment of new communication technologies for social mobilization in a variety of contexts; (b) the influence of audience perceptions of media (and audience perceptions of media effects) on both public opinion and the structure of the public sphere; and (c) the conditions under which media support democratic governance.
 

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