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ARTICLES

From Self-Enhancement to Supporting Censorship: The Third-Person Effect Process in the Case of Internet Pornography

Pages 437-462
Published online: 24 Oct 2008

This study examined the relationship between self-enhancement and third-person perception. It also investigated the behavioral consequences of third-person perception within a theory of reasoned action framework. A survey on the issue of Internet pornography was administered to 462 undergraduate students. A positive relationship was found between self-enhancement and third-person perception. Behavioral attitude emerged as a key mediator in the relationship between third-person perception and intention to support Internet censorship. Subjective norm overall was not an important factor in the perception–intention relationship. The lack of impact for subjective norm, however, had causes that varied across gender.

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Notes on contributors

Xiaoquan Zhao

Xiaoquan Zhao (Ph.D., University of Pennsylvania) is an assistant professor of communication at George Mason University. His research interests include media processes and effects, information seeking, and public health communication.

Xiaomei Cai

Xiaomei Cai (Ph.D., Indiana University) is an assistant professor of communication at George Mason University. Her research focuses on the uses and effects of new media, children and advertising, and children's online privacy issues.
 

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