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Anatolia

An International Journal of Tourism and Hospitality Research
Volume 23, 2012 - Issue 3
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Research note

Negotiated self-authenticated experience and homeland travel loyalty: implications for relationship marketing

Deepak Chhabra School of Community Resources and Development, Arizona State University , Mail Code 4020 411, N. Central Ave., Ste. 550, Phoenix , AZ , 85004-0690 , USA Correspondencedeepak.chhabra@asu.edu
,
Shengnan Zhao School of Community Resources and Development, Arizona State University , Mail Code 4020 411, N. Central Ave., Ste. 550, Phoenix , AZ , 85004-0690 , USA
,
Woojin Lee School of Community Resources and Development, Arizona State University , Mail Code 4020 411, N. Central Ave., Ste. 550, Phoenix , AZ , 85004-0690 , USA
&
Nana Okamoto School of Community Resources and Development, Arizona State University , Mail Code 4020 411, N. Central Ave., Ste. 550, Phoenix , AZ , 85004-0690 , USA
Pages 429-436
Received 03 Feb 2012
Accepted 17 Jul 2012
Published online: 15 Aug 2012
 
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Research note

Negotiated self-authenticated experience and homeland travel loyalty: implications for relationship marketing

Abstract

This study examines the relationship between negotiated self-authenticated experiences on attitudinal and behavioural loyalty. A purposive sample of Indian diaspora, based in the USA, is examined. The results unpack need for a negotiated self-authenticated experience through engagement with the homeland's perceived objectively authentic settings and environments. Furthermore, its significant influence on attitudinal loyalty is unveiled.

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