Abstract

A strategic management case written by the author in hypermedia format is illustrated. The case combines text, graphic images, and an embedded expert system to describe a major U.S. resort center. It also employs multiple decision roles for students. Over half the students who analyzed the case preferred a mix of paper and hypermedia formats for cases, with about an even split between those who preferred one format over the other. Among four case features, students ranked highest the ability to play multiple decision roles and rapid access to case information. Of seven functional features, students used the ability to print text the most and the ability to export text the least. Future revisions of the case are discussed.