The EU has loudly voiced its intention to facilitate poverty reduction and democratisation in North Africa. In particular, it seeks to conclude Deep and Comprehensive Free Trade Agreements (DCFTAs) with Tunisia, Morocco and Egypt. These are seen as a vital response to the Arab Spring – integrating North African countries into the globalised economy. Applying a moral economy perspective, this article argues, however, that, while ‘Normative Power Europe’ seeks to build more tranquil societies in the region, its trade policies nevertheless threaten to exacerbate poverty and social unrest. The prospect of de-industrialisation in the wake of FTAs will do much to entrench economic asymmetries between the European metropole and its neighbours.