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Original Articles

Skimming (Scanning) News Items Printed in 8-Point and 9-Point Letters

Pages 713-716
Published online: 27 Apr 2007

Fifty housewives searched for particular words in paragraphs of text printed in 8-point and 9-point Times New Roman without leading in lines of 2·2 inches. To prove that they had found a word they had to write down the following word. The 9-point. print was scanned 7 per cent faster than the 8-point (p<0·05). The method appears to be more sensitive to small changes in the visibility of print than methods involving comprehension.

 

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