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Decision Tables
- DOI:
- 10.1300/J073v21n04_08
pages 109-120
Available online: 09 Oct 2008Abstract
This article discusses an alternative approach in analyzing and modelling consumer decision processes: decision tables. Decision tables represent means of formalizing choice rules or heuristics. The focus of this approach thus is not on quantitative, probabilistic relationships between a set of explanatory variables and choice probabilities but on a set of conditions and states that lead to particular actions. Decision tables have therefore been primarily used in the context of rule-based simulation models of consumer choice behaviour.
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- Available online: 09 Oct 2008
Author affiliations
- a Netherlands Institute for Spatial Research, P.O. Box 30314, 2500, GH The Hague
- b Eindhoven University of Technology, P.O. Box 513, 5600 MB, Eindhoven
- c Eindhoven University of Technology, P.O. Box 513, Vertigo 8.18, 5600 MB, Eindhoven
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