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Intermedia Agenda Setting in Television, Advertising, and Blogs During the 2004 Election
- DOI:
- 10.1080/15205430701590267
pages 197-216
Available online: 23 Apr 2008Abstract
This study examined whether the candidate-controlled public relations tools of political ads and candidate blogs were successful in influencing the issue and news agenda of the major television news networks during the 2004 presidential election. Data showed strong correlations between blogs and the media agenda. Advertisements did not correlate with the media agenda. Cross-lag analyses showed that the media set the candidates' agenda. The authors suggest intermedia agenda setting occurred as the media transferred their agenda to campaign blogs.
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- Citation information:
- Available online: 23 Apr 2008
Author affiliations
- a Grady College of Journalism & Mass Communication, University of Georgia
- b Florida International University
- c School of Journalism, University of Missouri
Author biographies
assistant professor of public relations at the University of Georgia and research fellow for the Society of New Communications Research. Her research interests revolve around social media.
adjunct professor at the University of Florida. His research focuses on media effects, political and international communication.
professor in the School of Journalism and executive director of the Center for the Digital Globe at the University of Missouri. His research interests include affects and political communication.
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