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Journal of Health Communication: International Perspectives

Volume 14, Issue 5, 2009

Presentation Format Affects Comprehension and Risk Assessment: The Case of Prenatal Screening

Presentation Format Affects Comprehension and Risk Assessment: The Case of Prenatal Screening

DOI:
10.1080/10810730903032986
Talya Miron-Shatza, Yaniv Hanochb*, Dana Graefc & Michal Sagid

pages 439-450

Available online: 04 Aug 2009

Abstract

We studied the effects of presentation formats (frequency, 1-in-N, and visual) and numeracy level on students' understanding of prenatal screening results, as well as their risk assessment for having a fetus with Down syndrome. Frequency format (vs. 1-in-N and visual formats) improved participants' ability to accurately assess the chances of having a fetus with Down syndrome, and was associated with lower risk estimates. High numeracy levels were associated with a better ability to judge risk likelihood. For individuals of low numeracy levels, however, the frequency format significantly facilitated accurate understanding of probability information. This suggests that presenting information in frequency format is particularly beneficial for certain populations.

 

Details

  • Citation information:
  • Available online: 04 Aug 2009

Author affiliations

  • a Princeton University, Princeton, New Jersey, USA
  • b University of Plymouth, Plymouth, United Kingdom
  • c Yale University, New Haven, Connecticut, USA
  • d Hebrew University, Jerusalem, Israel

Librarians

Taylor & Francis Group