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Measuring the Effects of Film and Television on Tourism to Screen Locations: A Theoretical and Empirical Perspective
- DOI:
- 10.1080/10548400802092742
pages 195-212
Available online: 05 Nov 2010Abstract
It is generally believed that consumption of film and television products can induce tourism to destinations featured. We review the literature relating to this, examine it from the perspective of mass communications theory and develop a general causal model to measure the influence of screen products on visitor numbers. The model is quantified by way of a survey at two popular UK destinations. Our conclusions are that the contributions of screen products to visitor numbers are fractional, diffuse and substantial. We further find that the magnitude of the effect differs greatly between destinations and that this is related to background causes independent of screen effects.
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- Citation information:
- Available online: 05 Nov 2010
Author biographies
Anita Fernandez Young is a lecturer in Tourism Management/Marketing at Nottingham University Business School (Jubilee Campus, Wollaton Road, Nottingham, NG8 1BB, UK) (E‐mail: ).
Robert Young, Ph.D., is a lecturer in Industrial Economics at Nottingham University Business School (Jubilee Campus, Wollaton Road, Nottingham, NG8 1BB, UK) (E‐mail: ).
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