This article discusses the under-researched topic of Austro-Hungarian foreign policy towards Albania during the First World War. It argues firstly that Albania's location was geo-strategically vital to both Austria-Hungary and Italy, and that only co-operation helped keep Albania's neutrality intact and generally protected the country against its hostile neighbours. The analysis then outlines that when the Austro–Italian alliance broke down in 1915, Austria-Hungary attempted to secure Albania's neutrality as a means of exercising indirect control over the country. Finally, once Central Power troops conquered most of Albania, the highest civil-military echelon in Vienna suffered serious strains as the Foreign Ministry attempted to retain Albanian independence and neutrality whilst the army desired its annexation. The Albanian neutrality case study is a prime example of a state unable to ensure or even influence its own neutrality by force, diplomacy, or the trade of vital resources, and whose geo-political position made control of the region vital. Drawing upon Hungarian and German-language sources, this article addresses a striking omission in First World War Balkan historiography, discusses a forgotten neutrality example, and provides insights into Austro-Hungarian policymaking towards this vital Adriatic territory.