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Original Articles
Media Exposure and Viewers' Attitudes Toward Homosexuality: Evidence for Mainstreaming or Resonance?
- DOI:
- 10.1080/08838150902908049
pages 280-299
- Published online: 08 Jun 2009
Abstract
This study explored connections between media use and college students' attitudes of acceptance towards homosexuality (AATH). Data were collected from 1,761 undergraduates (62.7% female, MAge = 19 years). Results varied by the gender, ethnicity, and religiosity of the participants. Overall, greater media consumption among men and those who are highly religious was associated with greater AATH, whereas the reverse was true among women and those who are less religious. Although the associations were modest, the results support evidence of a mainstreaming effect, whereby increased media exposure may draw groups with disparate attitudes towards a more similar viewpoint on homosexuality.
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- Citation information:
- Published online: 08 Jun 2009
Author affiliations
- a Developmental Psychology at the University of Michigan
- b Department of Psychology , University of Michigan
Author biographies
Jerel P. Calzo (M.A., University of Michigan) is a doctoral candidate in Developmental Psychology at the University of Michigan. His research focuses on the contributions of gender and sexual socialization to adolescent and emerging adult health and social development.
L. Monique Ward (Ph.D., University of California, Los Angeles) is an Associate Professor in the Department of Psychology at the University of Michigan. Her research interests center on gender and sexual socialization, media effects, and adolescent sexuality.
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