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Original Articles
Meta-analytic evidence for the persuasive effect of narratives on beliefs, attitudes, intentions, and behaviors
- DOI:
- 10.1080/03637751.2015.1128555
- Received: 4 May 2015
- Accepted: 14 Oct 2015
- Published online: 25 Feb 2016
ABSTRACT
Although narratives are often credited with the capacity to change opinions, empirical tests of this prediction have produced mixed results. To provide a more precise test of narrative's effect on beliefs, attitudes, intentions, and behaviors, we performed meta-analyses on studies that evaluated narrative's persuasive influence on these outcomes. Results suggested positive relationships between exposure to a narrative and narrative-consistent beliefs (k = 37; N = 7,376; r = .17), attitudes (k = 40; N = 7,132; r = .19), intentions (k = 28; N = 5,211; r = .17), and behaviors (k = 5; N = 978; r = .23). Moderator analyses on the effect of fictionality yielded mixed results. Neither medium of presentation nor research design influenced the magnitude of the narrative-persuasion relationship. However, results suggested the presence of unidentified moderators.
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- Received: 4 May 2015
- Accepted: 14 Oct 2015
- Published online: 25 Feb 2016
Author affiliations
- a Department of Communication Arts and Sciences, The Pennsylvania State University, State College, PA, USA
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