A brief summary of road traffic‐related elasticity estimates as reported in the international literature is given. An indication of the orders of magnitude of these elasticities is outlined and the variation in estimates commonly found is emphasized. The results of previous extensive surveys are collated, but a wider scope of traffic‐related research is provided by reviewing recent work and including research that has received less attention. A variety of elasticity measures related to car travel, car ownership, freight traffic and fuel demand are reported. Based on the review, some important themes underpinning the demand for road traffic are revealed.